50 Cent launches new Cognac following his “Le Chemin du Roi” range

[Updated 21 June 2019]

Some months ago we reported about the ‘secret’ visit of uber-cool rapper, 50 Cent, to the Cognac region. He met with the two Tessendier brothers, Jerome and Lilian, in what was apparently the beginning of negotionations of a collaboration for a new Cognac. Read more about 50 Cent’s original Cognac visit.

On Wednesday 26 April 2018, 50 Cent announced a partnership with Branson Cognac. Of course, being that 50 Cent is an absolute social media fanatic, this announcement wasn’t made in the regular fashion of a press release or via an industry website. instead he went viral thanks to the power of Instagram and YouTube.

And now we can showcase the launched bottle of Branson VSOP Cognac, a Grande Champagne offering that will very soon be hitting the shelves.

The new Branson VSOP Cognac – just launched

Branson Cognac and Superbowl 2019 Collaboration

He also posted a picture of himself on the snaptastic site surrounded by bottles of Branson Cognac and, bizarrely, a bottle of Remy Martin Louis XIII. It was captioned, “What you thought l was doing in France fool. l went to get the work, l got da plug get wit me. BRANSON Brown the finest cognac around. #getthestrap”.

Yep – we didn’t really know what it meant either…

He also alluded to the fact that Cognac Branson would be an official sponsor of the 53rd NFL Superbowl in another elusive Instagram post.

But then, we’re probably not the target market for 50 Cent’s new offering. This is a Cognac that’s going to be aimed at the millennials, the hipsters, the clubbers–in other words, the younger generation.

But the real question we’ve got is this: Who on earth is Branson Cognac? Is it a completely new brand (such as Jay-Z and D’Usse, his collaboration with Bacardi?). Or is it a sub offering from smaller house under a different brand name?

D’Usse, the Cognac from Jay-Z in collaboration with Bacardi

What about the price of Branson Cognac? What will it taste like?

Everything about the Cognac is so far a mystery. Much the same as when D’Usse was released, we don’t know a lot about 50 Cent’s Branson Cognac. We don’t know the quality, the growth region, or the price. But we’ll guess at a VS or VSOP, definitely a unspecified blend, and priced around the same level as D’Usse.

Let’s see how accurate we are when we find out more. We’ll update just as soon as we do.

Sources: mynajalyrics.com, xxlmag.com

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Jacki has been with Cognac Expert from virtually the beginning. She's the senior editor of the blog, and has spent much of her life living in rural France. Today she's based back in the UK, where she splits her working life between writing for Cognac Expert and working as a Paramedic at a large regional hospital.


  1. Avatar

    Hello Guys i found very old bottle of Hennessy napoleon could any one advise me about prize and etc ….
    thanks in advance!

  2. Avatar
    Katja (Cognac-Expert.com)

    you would like to sell your Cognac? If yes, you can have a look at our auction section. The process would include an estimation of your bottle´s value by our experts. For further questions, please have a look at our auction FAQ.

    Thank you!

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