D’Ussé Cognac! Drinks giant, Bacardi, has announced the launch of their new high-end VSOP Cognac. The new Cognac bottle was launched in NYC, June 2012 before being rolled out countryside.
And… it’s a V.S.O.P Cognac! It’s produced in Cognac (France) at the Chateau de Cognac, a typical castle with lots of dark cellars. Read our interview with the maker of D’Ussé Cognac, the cellar master of Chateau de Cognac, the Cognac house that also produces the brand of Otard.
Jay-Z is the spokesperson of Cognac D’Ussé
And the front man for Bacard’s new Cognac, D’Usse, is none other than the mega star, Jay-Z. The super star rap artist helped launching the cognac at his 40/40 club in NYC. We have to say that is one smart markeing move by Bacardi, possible one that has the potential to overtake Conjure and Co and to attack Hennessy’s blockbuster Cognacs. World famous rapper, Jay-Z, will play a very important role in the new brand strategy. Read more about Jay-Z and D’Usse.
D’Ussé Placement, Print and Video with Jay-Z
The new Cognac D’Ussé (a somewhat tricky name.. but apparently nobody seems to have a problem with that), pronounced “dew-say” retails at 89 euros in our online shop. And we have to say, we absolutely love the uber-sexy bottle!
Look at the new commercial by Jay-Z for D’Ussé: Sloooow moootion!
D’Ussé Cognac is a VSOP, and puts Bacardi squarely in competition with the other ‘big four’ names in Cognac: Hennessy (owned by LVMH), Remy Martin (Remy Cointreau), Martell (Pernod Ricard), and Courvoisier (Beam Inc.). VSOP means that the youngest eaux-de-vie in this blend must at least be 4 years old. But in many cases, many of the others in the blend are far older than that.
The bottle is simple: A round shape, a cork, no label around the bottle neck, no label on the front. Just a golden double cross. That gives it a certain medieval touch, very royal – very hip hop. We love it. But of course – what about the all important taste?
D’Ussé Taste: A very smooth VSOP
Presented in elegant packaging, D’Ussé Cognac was first launched in the US back in 2012. Since then, they’ve also brought out an XO quality Cognac.
The new brand can also be called Henri Dussé Cognac. Depends on the writing. And we were lucky enough to be one of the first to taste the Cognac when it was first launched. And this is our personal tasting review.
On the nose quite fresh and fruity, in the mouth a bit sharp (like a VSOP is supposed to be) but the finish is very smooth. Actually, for us, the finish is almost too mellow – it depends on your palate.
A Plus for Bacardi’s Portfolio
With sales of Cognac continuing to increase at a solid rate, and with all predictions saying that this will continue, it makes perfect sense that Bacardi is expanding its portfolio with a great quality Cognac. D’Ussé certainly fits into their impressive array of brands very well. Well known for their clear rum of the same name, Bacardi also own and market Grey Goose Vodka, Dewar’s Scotch Whisky, and Bombay Sapphire Gin.
Probably VS D’Ussé Cognac will follow and complete the range.
The house of Otard Cognac dates back to 1795 and is located in the grand Chateau de Cognac, a 15th century building overlooking the Charente River in Cognac. Baron Otard purchased this chateau because the cellars below would provide unique properties to aid the aging of his cognacs. Learn more about Baron Otard, or read more about the D’Usse Cognac bottle.