D’Ussé Cognac!  Drinks giant, Bacardi, has announced the launch of their new high-end VSOP Cognac.  The new Cognac bottle was launched in NYC, June 2012 before being rolled out countryside.

And… it’s a V.S.O.P Cognac!  It’s produced in Cognac (France) at the Chateau de Cognac, a typical castle with lots of dark cellars. Read our interview with the maker of D’Ussé Cognac, the cellar master of Chateau de Cognac, the Cognac house that also produces the brand of Otard.

Dusse Cognac

Jay-Z is the spokesperson of Cognac D’Ussé

And the front man for Bacard’s new Cognac, D’Usse, is none other than the mega star, Jay-Z. The super star rap artist helped launching the cognac at his 40/40 club in NYC.  We have to say that is one smart markeing move by Bacardi, possible one that has the potential to overtake Conjure and Co and to attack Hennessy’s blockbuster Cognacs. World famous rapper, Jay-Z, will play a very important role in the new brand strategy.  Read more about Jay-Z and D’Usse.

D’Ussé Placement, Print and Video with Jay-Z

The new Cognac D’Ussé (a somewhat tricky name.. but apparently nobody seems to have a problem with that), pronounced “dew-say” retails at 89 euros in our online shop.  And we have to say, we absolutely love the uber-sexy bottle!

Look at the new commercial by Jay-Z for D’Ussé: Sloooow moootion!

D’Ussé Cognac is a VSOP, and puts Bacardi squarely in competition with the other ‘big four’  names in Cognac: Hennessy (owned by LVMH), Remy Martin (Remy Cointreau), Martell (Pernod Ricard), and Courvoisier (Beam Inc.). VSOP means that the youngest eaux-de-vie in this blend must at least be 4 years old.  But in many cases, many of the others in the blend are far older than that.

The bottle is simple: A round shape, a cork, no label around the bottle neck, no label on the front.  Just a golden double cross. That gives it a certain medieval touch, very royal – very hip hop. We love it.  But of course – what about the all important taste?

D’Ussé Taste: A very smooth VSOP

Presented in elegant packaging, D’Ussé Cognac was first launched in the US back in 2012.  Since then, they’ve also brought out an XO quality Cognac.

The new brand can also be called Henri Dussé Cognac. Depends on the writing.   And we were lucky enough to be one of the first to taste the Cognac when it was first launched.  And this is our personal tasting review.

On the nose quite fresh and fruity, in the mouth a bit sharp (like a VSOP is supposed to be) but the finish is very smooth. Actually, for us, the finish is almost too mellow – it depends on your palate.

A Plus for Bacardi’s Portfolio

With sales of Cognac continuing to increase at a solid rate, and with all predictions saying that this will continue, it makes perfect sense that Bacardi is expanding its portfolio with a great quality Cognac.  D’Ussé certainly fits into their impressive array of brands very well.  Well known for their clear rum of the same name, Bacardi also own and market Grey Goose Vodka, Dewar’s Scotch Whisky, and Bombay Sapphire Gin.

Probably VS D’Ussé Cognac will follow and complete the range.

One way to consume D’ussé is in cocktails: One such is a cocktail that consists of Armand de Brignac Champagne (Ace of Spades) and Cognac D’Ussé: Ace X D’Usse.

The house of Otard Cognac dates back to 1795 and is located in the grand Chateau de Cognac, a 15th century building overlooking the Charente River in Cognac.  Baron Otard purchased this chateau because the cellars below would provide unique properties to aid the aging of his cognacs. Learn more about Baron Otard, or read more about the D’Usse Cognac bottle.

Sources: Shankennewsdaily.com

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D'Usse Cognac VSOP by Bacardi Launches in the U.S. with Jay-Z's help

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Jacki has been with Cognac Expert from virtually the beginning. She's the senior editor of the blog, and has spent much of her life living in rural France. Today she's based back in the UK, where she splits her working life between writing for Cognac Expert and working as a Paramedic at a large regional hospital.


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  3. Avatar

    Hello! I wonder if somebody has a bottle of Cognac Dusse for sale? Where can I buy a bottle of D’ussé? Anyone an idea? Thanks!

  4. Avatar

    D’Usse is for sale at Port to Port Wine and Spirits.
    395 Fort Salonga Rd (25a) Northport NY 11768.

  5. Avatar

    I just bought it in Brooklyn ny
    Best buy liquors store
    45.99 per bottle

  6. Avatar
    maury hornstein

    Try Hardy Noces D’ Or, aged a minimum of 50 years, if you want to taste a superior Cognac !

  7. Avatar

    Love that bottle design.. but I really wonder: where is D’Usse Cognac for sale? Only in NY?? We do not know a lot about this bottle.. most of the information you can find is here on this website. Okay, it’s called D’usse cognac, price is at around $45.. uhm, sorry? at how much is D’Usse? $45? That’s a good price, I’d say! Come on, it’s really smooth, I think, would love to find other reviews on D’usse cognac just to see what others may think of it. Really thought it was good. But it would be good to buy it somewhere on the west coast!

  8. Avatar

    Anyone know any other places in New York that would sell D’Usse?

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    I just wanted to know if D’Usse will be available in South Africa sometime soon

  10. Avatar
    Cognac Expert

    As far as we know, D’Usse will concentrate on New York, then East Coast.. maybe later west coast. But if D’Usse VSOP will be reall available in other countries; that may take some time.

  11. Avatar
    abiding dude

    I recently purchased a bottle of this here in NYC. I noticed the nice design work and inquired with the shopkeeper. He informed me that a few of his regulars had reported back that it was very good – so I took a chance on it.

    Its no Cordon Bleu and not terribly complex, but for under 60 bucks I found it to live up to its price quite nicely. I’d buy it again – even though I’m not one to buy products endorsed buy hip-hop moguls or distributed by Bacardi.

  12. Avatar

    I just bought a bottle and am drinking it as I am writing. I find D’usse to be fragrant, someone spicy, a bit of a ting, if you will, on the entry, and smooth going down.. I am very pleased upon my first impression.

  13. Avatar

    Aw man just paid 60.00 in jersey nice but if it was 45 in ny …nj should off been cheaper.

  14. Avatar

    I can get a bottle of D’USSE and pay for transportation to the location of your choice all for $100. This includes bottle, shipping, and insurance.
    Let me know-

  15. Avatar

    you can buy it in Ft.Sam Class Six in San Antonio.

  16. Avatar
    Ron Blake

    I bought two bottles today at the Ft. Benning, Class VI store. Great value for quality.

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    Hi, I just wanted to know if D’Usse will be available in South Africa sometime soon? Most selling stores online don’t seem to ship to South Africa.

  18. Avatar

    I was wondering if the company was looking for a brand manager in Jamaica West Indies to promote the Cognac to Reggae Artist and Clubs. Would love to be involve with the movement and can be an asset to the company.

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    What does the words say on the double cross on the front of the bottle somebody tell me

  20. Avatar

    am Sam by my name I wanna say something about d’usse drink very lovely drink I will like to make Oder for my wife wedding in Nigeria plz


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    To Antony; You have had a year to figure this out by the time I read your question on Jan 25, 2016 . . . .. but if you’re still interested it says “VSOP . . . COGNAC . . . VSOP” on the top line. . . Additionally it says “750 ML . . .Chateau DeCognac . . .SAS . .(XOXO ???) . . . COGNAC FRANCE . . 40% Alc/Vol . . . . . .. . . . . . That’s about it, Anthony. . . . The XOXO part is a little hard to decipher, therefore I followed with ???. . . . . . . . . More importantly, I am enjoying my first tasting and I must say it will not be my last bottle. . . . Very, very smooth and quite enjoyable ! . . . . . BTW, the 2X Cross on the front “label” has printing also but I assume it is in French as I cannot make meaning of it. . . . . If you haven’t already, procure a bottle and enjoy !

  22. Avatar
    Allen Lattner

    You can find these bottles at new shopping mall in bx near the white stone bridge top level where house full stock

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