In a list just published by the magazine, Impact, of the top 100 high-end spirits sold on a global basis, it seems that the popularity of premium cognacs continues to be a worldwide phenomenon.

Not that the Charentaise cognac houses want to boast – in fact, when contacted about the just released figures, each one of the ‘big four’ houses decided not to comment on what are some extremely flattering results.

Cognac Sales

Coming in at number three in the top 100 is Hennessy, who shipped 4.9 million cases for a total of $2,765 billion US dollars for the year ending 30 September, 2012.

Remy Martin is at number 15 on the leader board, with 2.1 million cases ($1.2 billion), and Martell stands in 26th place (1.9 million cases, $845 million).  Courvoisier holds a respectable 44th place (1.3 million cases, $575 million).

Other Charente successes include the vodka, Ciroc, that’s produced in the Cognac region (70th place), Grey Goose Vodka (24th place) and the liqueur, Marnier »”>Grand Marnier (78th place)

And it’s not only in the ‘Impact Magazine’ list that Hennessy Cognac scores highly.  In the just released Just-Drinks and IWSR ratings, the largest of the cognac houses is snapping at the heels of the mighty Johnny Walker.  The Diageo owned whisky continues to head the 124 strong list that’s compiled using the 2011 value analysis, rates of recent growth and full-year volume data.  It’s also complemented by a survey carried out by the Just-Drinks readership annual survey (sent out July 2012).

In both the IWSR and Just-Drinks findings, Johnny Walker was the winner on an international scale.  The Just-Drinks reader survey gave the whisky a total of 341 points, with Hennessy  (owned by LVMH) just missing out on the top spot with 339 points.


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Jacki has been with Cognac Expert from virtually the beginning. She's the senior editor of the blog, and has spent much of her life living in rural France. Today she's based back in the UK, where she splits her working life between writing for Cognac Expert and working as a Paramedic at a large regional hospital.

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