Tag Archives: marketing

Hennessy Capsule Line: Cognac, fashion, and bicycles

Fancy a different way to support your favorite Cognac house? Heads up for the fashion conscious amongst you, as Hennessy launch an uber-trendy capsule line inspired by one of the greatest names in cycling, Marshall “Major” Taylor. In the same way as the Cognac giant has collaborated with some of the best rising stars in art for their limited edition bottle ranges, such as Shepard Farey, Kaws, and Futura X, they’ve teamed up with high fashion label, Pyer Moss, to...
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Whisky, Aging and Cognac: why whisky might have to change its format

It’s interesting that the cognac market has never really followed in the footsteps of whisky, preferring to stick to the age old descriptions of age in the form of VS, VSOP, XO and such like, rather than putting the ages of the products on the bottles themselves.  (Although Courvoisier have dabbled as such, with the creation of products such as the Courvoisier Vintage Connoisseur Collection 21 Years, amongst others.) So it’s interesting to read that Macallan Whisky have created a...
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A Very Different Chinese Ploy, + Nigeria’s Burgeoning Lust for Cognac

Whilst the cognac market in China remains buoyant, due to the slowdown of the country’s rich spending money on lavish purchases (thanks to a government crackdown), the cognac industry is looking at different ways to target this enormous potential market. According to industry experts, such as Frederic Beerens, Cognac Frapin’s Export Director for Asia Pacific, sales to the banqueting market have definitely reached a plateau. So, savvy exporters are targeting the retail market.  This is thanks to the Chinese adopting more...
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Giorgio Gucci Cognac Collection: Is it really worth $18 million dollars?

Well, there are certainly some high end cognacs out there, no-one can deny that.  After all, you only need to look at eaux-de-vie such as Louis XIII, or Hennessy’s Beaute du Siecle to know that they can command some eye wateringly high prices. However, when we reported about the Giorgio Gucci cognac collection that complements their fashion brand, Giorgio G, a few years back, we certainly didn’t expect to find out that they rated them in the same kind of...
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