In an interview with The Financial Times, Pernod Ricard’s chief executive, Pierre Pringuet, has said that the company is looking towards China and the U.S. more keenly than ever as European demand slows.

Pierre Pringuet

Mr Pringuet said that the fast growing wealth of Chinese consumers is having a huge effect on sales of Martell cognac, not to mention their Chivas Regal whisky.  After the U.S., China is their second largest market and accounts for almost 10 percent of its annual sales.

The company is currently the leading foreign spirits company in China, providing 44 percent of the country’s imported spirits.


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Pernod Ricard is also tapping into the Growing Asian Market

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Jacki has been with Cognac Expert from virtually the beginning. She's the senior editor of the blog, and has spent much of her life living in rural France. Today she's based back in the UK, where she splits her working life between writing for Cognac Expert and working as a Paramedic at a large regional hospital.

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