Nas, the front man for the ‘Welcome to Hennessy’ campaign that’s been running for a few months, has released a video showing the highlights of his recent visit to France.

nas

Hennessy are certainly placing a lot of time and effort to bring their brand to an ever younger and more trendy audience, and the appointment of Nas as a tastemaker to Jas Hennessy & Co (distributors of Hennessy Cognac in the US) is one such campaign.  Nas – for those who aren’t familiar – is a rapper and actor with a plethora of platinum and multi-platinum albums to his name, and is one of the top hip hop artists in recent years.

He developed a love for cognac in his twenties, so was no doubt delighted to be approached by the cognac giant as a front man.  The uber-trendy video below shows how Nas has been tutored in the art of eaux-de-vie, and he shares his experience a trip to Hennessy that most of us would give our right arm to be allowed to undertake …

Source: freeonsmash.com

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Jacki has been with Cognac Expert from virtually the beginning. She's the senior editor of the blog, and has spent much of her life living in rural France. Today she's based back in the UK, where she splits her working life between writing for Cognac Expert and working as a Paramedic at a large regional hospital.

1 Comment

  1. Avatar
    Baltazar

    This is real trying time for me I enjoy cognac , but I will not buy your brand, most of the big cognac houses are using the foul mouthed rappers that I find offensive to people with morals. These rappers use the n-word and foul language that if that what the big cognac houses need to sell the product, I’ll shop around and buy cognac that is not associated with any rappers.

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