Martell’s answer to a rising demand for exclusive gift opportunities: The cognac house launches its first cognac of limited edition Millésimes Collection. The 1968 Vintage Cognac will be only available at travel retail in the airports of Hong Kong and Kuala Lumpur, yes that’s right, only at the Martell Experience Boutiques.
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1968 Collection Millesimes Martell Vintage Cognac
Millésime 1968 Cognac is a rare single cru cognac, from Grande Champagne. The eaux-de-vie is selected by Martell’s Cellar Master Benoit Fil, coming from the Chais de la Coquille.
The cognac house of Martell introduces The Millésimes Collection, of course it is a limited series. This first 1968 bottle, will be available from November 23rd on.
The cognac will be showcased together with a video featuring Benoit Fil, explaining the unique character of Martell Millésime 1968.
Moodiereport quotes Pernod Ricard Asia Duty Free Marketing Director John O’Sullivan: “In response to the growing number of passengers travelling through international Asian airports, we are dedicated to providing travel retail exclusives through product innovation and premiumisation. The Millésimes Collection allows us to differentiate Martell within a competitive category and the Martell Experience Boutiques provide us with the perfect platform to do this.”
Martell Global Marketing and Communications Director Anne Claire Rodary: “With such heritage to draw upon, we are incredibly excited about bringing the history of Martell to existing Cognac aficionados and attracting newcomers to the brand.
We feel that the Millésimes Collection will increase the luxury appeal and awareness of the Martell offering to consumers passing through key Asian airports. Based on demand for exclusive gifting opportunities, we expect this expression and subsequent collection, to be extremely successful.”
Source: Moodie Report
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