Le « pass découverte » touristique de la Communauté de communes de Cognac: The Cognac tourism community introduces a Cognac passport.

The “discovery pass” (pass découverte) of the Communauté de communes de Cognac takes it to the next level: Summer 2009 was a test run, with 7 partners: l’Espace découverte en pays du cognac, la gabare Dame-Jeanne, le moulin de Prézier, le musée d’Art et d’histoire et celui des Arts du cognac, le camping de Cognac…

Cognac Passport (montage)

This year, everything changes. Now there are already 18 partners, just to name some: André-Mermet, Château Chesnel, le circuit du Chêne, les visites guidées patrimoniales, l’écomusée du cognac à Migron, but of course also the great Cognac houses of Camus, Courvoisier, Hennessy, Martell, Otard and Rémy-Martin.

Where is the benefit?

The passport was launched in the past without much success. Last summer, the activity was relaunched. The idea is to make certain partners more attractive.

The VIP passport: everyone has it (copyright sudouest)

A passport is distributed for free at the first visit to one of the partner’s sites. It entitles you for discounts at other participants. For example, 20% discount on the tree trail and Mini Golf, half price at Camus, 3 € instead of 5 € to the Museum of Cognac … and so on.

This year there are 13 000 passports distributed (against 3000 last year). After a slow start, the passport now gets more popular. Members range from Jarnac in the Charente-Maritime, including structures like a theme park for wine that are still struggling to hit their target visitor numbers.

So let’s check it out this summer.

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Max is a spirits expert and speaker, into marketing, technology, startups, and business development. He’s also a farmer. He likes tools and machines, Game of Thrones, and Better Call Saul. Included in his Top 10 Cognacs are the Audry XO and Bache Gabrielsen 1973.Max founded Cognac Expert in 2010 at his family’s estate in Poullignac, in the Cognac region, France. Started as a blog, today Cognac Expert is the world’s largest website about all things Cognac, a blog, and a specialized online shop featuring 800+ different Cognac bottles.

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