New Product Launch: Courvoisier Le Voyage de Napoleon XO, VSOP & VS

Wow – it must be that time of year when all the cognac houses are launching new products in the run up to the New Year.  This time it’s the turn of Courvoisier with their collection entitles Le Voyage de Napoleon.

Available in early 2013, Courvoisier Le Voyage de Napoleon is a luxuriously packaged collection of their VS, VSOP and XO Cognacs.  Launching exclusively into travel retail, Beam Inc. is targeting consumers looking for that perfect gift when travelling.

Le Voyage de Napoleon XO, VSOP and VS

The collection has its inspiration in one of the most famous travellers of all time, the French conqueror, Napoleon.  And Courvoisier is very proud of the legend that because Napoleon loved his Courvoisier Cognac so much that when sent into exile this was one of his luxury items he took with him.  Ever since, the words ‘The Cognac of Napoleon’ grace every bottle of Courvoisier Cognac produced.

So it makes sense that this collection comes in opulent packaging that are linked to the house’s pioneering history.  The bottles are lovingly encased in luxury packaging that makes much of the star that Napoleon used to ask for luck preceding each and every battle he entered.

Nina Knezevic, Beam’s international marketing manager EMEA, says,

“We are confident that Courvoisier Le Voyage de Napoleon will appeal to the world’s discerning drinkers as it offers Courvoisier loyalists a unique set of our key expressions across the price range, exclusive to this market.”

If anyone is visiting the TFWA at Cannes, France, that runs until the 26th October, you can gain a sneak preview of Courvoisier Le Voyage de Napoleon at the Maxxium Travel Retail stand where it’s being showcased prior to release.

The retail price of this new collection has not yet been released.

Sources: www.just-drinks.com

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