Jay-Z for Bacardi cognac D’Ussé!Hot on the heels of the news that Bacardi’s new cognac, as reported, VSOP by Bacardi Launches in the U.S. with Jay-Z’s help”>D’Usse Cognac was launched in June 2012, comes the exciting announcement that the spokesperson for the brand is none other than megastar Grammy award winner, Jay-Z.

One half of a glittering show biz superstar couple (he’s married to Beyoncé Knowles), the rapper launched the VSOP Cognac at a private party last night in New York.

Jay Z D'Usse cognac by Bacardi

Cognac D’ussé (pronounced dew-say, to clear up any confusion once and for all) is Bacardi’s very publicly launched competitor to Hennessy, Remy Martin and Martell Cognac, and is being directly targeted at a young, cool audience.  Signing up a name such as Jay-Z to promote this is nothing less than marketing genius, and one that already has the music world abuzz.

Look at the Dusse“>new commercial by Jay-Z for D’Ussé: Sloooow moootion!


The cognac will join the hip hop star’s lengthening list of promotional products, which include the Ace of Spades Champagne, more accurately referred to as Armand de Brignac Champagne.

For now, D’Usse Cognac is only available in New York City. Cognac-Expert.com was told that D’Usse will be concentrating on US East Coast cities, then West Coast.

Read our interview with the maker of D’Usse, the cellar master, or learn more about the brand of D’Usse Cognac.

Sources: hiphopwired.com

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Jay-Z launches new D'Ussé Cognac for Bacardi

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Jacki has been with Cognac Expert from virtually the beginning. She's the senior editor of the blog, and has spent much of her life living in rural France. Today she's based back in the UK, where she splits her working life between writing for Cognac Expert and working as a Paramedic at a large regional hospital.


  1. Avatar
    Deborah Harewood

    Where in New York can I purchase this new cognac…D’usse

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