It’s always great to see cognac adverts on TV, and at this time of year you can expect to see all kinds of festive marvels to get you riled up for the party season. But the latest Hennessy advert featuring rapper, Nas, has certainly bucked the trend. Because their new Hennessy VS ad seems to be nothing to do with Christmas at all!

The latest in the successful ‘Wild Rabbit’ series, this advert shows Nas walking along carriages on the NY subway. Apparently it’s all about the superstar getting inspiration for his music, and we have to say, it’s quite an ‘arty’ take.

Entitled, “The Ride”, the message is all about pushing the limit’s of one’s potential, and airs on cable TV channels this week, as well as online. It’s a pretty cool advert, but we’d love to have seen Nas wearing a Santa hat…

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Hennessy Wild Rabbit and Nas: A very ‘un-Christmassy’ video

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Jacki has been with Cognac Expert from virtually the beginning. She's the senior editor of the blog, and has spent much of her life living in rural France. Today she's based back in the UK, where she splits her working life between writing for Cognac Expert and working as a Paramedic at a large regional hospital.

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