LMVH Hennessy tasked New York design company, The KDU, to come up with the design for their new product: Hennessy Classivm (or Hennessy Classium) – how classy is that… for the Chinese market.
This new cognac is to be marketed exclusively in China and, by the look of the funky bottle and modern advertising, seems to be targeted at the ever-growing market of young Chinese cognac drinkers.
But what quality is Hennessy Classivm, what age? We would say it’s a VS, but we are not sure about it.
Hennessy and The KDU have a long standing relationship and they came up with several different designs. The final choice has now been revealed and can be seen in the video below.
Real, new product or same content in a new, designed bottle?
Find out more about Hennessy Classivm Cognac
Sources: http://biomachina.deviantart.com, http://www.thekdu.com