It seems that GQ Magazine is the latest place where rapper Jay-Z can be seen as the figurehead for D’Usse Cognac.

The latest cognac to join drinks giant, Bacardi’s stable, D’Usse Cognac is following in the footsteps of many spirits – but cognac especially – in pairing up with an uber-trendy hip hop artist to endorse their brand.  And you can’t get much trendier than old Jay-Z, that’s for sure.

D'Usse Cognac Jay-Z

In the printed advert all you can see is the back of the rapper’s head and he’s holding a cigar in one hand, the smoke furling upwards as he stares out of the window onto a view of Brooklyn Bridge.  And on the table?  A bottle of D’Usse Cognac with a generous measure in a crystal glass.

The tagline used for the advert is – ‘A Bold New Expression of Cognac.’ Learn more about D’Usse Cognac
Pic: thanks to !


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Jacki has been with Cognac Expert from virtually the beginning. She's the senior editor of the blog, and has spent much of her life living in rural France. Today she's based back in the UK, where she splits her working life between writing for Cognac Expert and working as a Paramedic at a large regional hospital.

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