A new 3D-film gag in the house of Courvoisier. Using the new (old) technique of currently highly popular 3D method, vistors see popping bottles. Like Avatar, Clash of the Titans or Alice – the Cognac house in France wants to benefit from this trend.

serious 3D usage in Jarnac (Pic Jacques Rullier, Sud Ouest)

It may create a special event-like experience for customers that are visiting the Cognac house. The guys from English White Label marketing agency seems to love 3D in order to present products and explain the procedure of Cognac making.

It certainly reminds of Martell’s Experience boutique and somehow extends the “Nez du Courvoisier” attraction. The visitors smell barrels, rancio and other specific notes. Apparently there will be “specials” and surprises in the months of June to August.

All this at a price, so you pay for it: It costs € 7 included tasting VSOP, 10 € for a visit “with” Napoleon, 15 € for the XO and 30 € for the “l’Initiale” one of the must-drinks of Courvoisier.

Further highlihts of visting Courvoisier: There is also an approach to advertising across ages and countries, the history of the estate and even a rare document from the archives which proves that the emperor (Napoleon himself) has demanded that the family of Courvoisier should settle in Jarnac.

Visits are in July and August, all day from 10:00 to 1:00 p.m. and 2:00 p.m. to 6:00 p.m
For the months of May, June and September, the house is open in the afternoon on Tuesdays, Wednesdays and Thursdays from 2:00 p.m. to 6:00 p.m. and by appointment for mornings on Tuesdays, Wednesdays, Thursdays and Sundays.

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Max is a spirits expert and speaker, into marketing, technology, startups, and business development. He’s also a farmer. He likes tools and machines, Game of Thrones, and Better Call Saul. Included in his Top 10 Cognacs are the Audry XO and Bache Gabrielsen 1973.Max founded Cognac Expert in 2010 at his family’s estate in Poullignac, in the Cognac region, France. Started as a blog, today Cognac Expert is the world’s largest website about all things Cognac, a blog, and a specialized online shop featuring 800+ different Cognac bottles.

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