Martell Cognac is, understandably, really pushing out the boat to celebrate their 300th anniversary this year. Along with the Martell Cordon Bleu Limited Edition 2015 Cognac, Martell Premier Voyage and the Martell Assemblage Exlusif de 3 Millesimes Cognac, the parent company of Pernod Ricard has just launched a brand new advertising campaign.
The campaign will comprise of various billboard advertisements, magazine and newspaper print and travel retail ‘pop-ups’ around the globe. New York based photographer, Ruvenb Afanador, is responsible for the scenes that accompany the campaign.
Pernod Ricard say that the print campaign will be rolled out via specialist spirit and wine publications, and in consumer and business media throughout 2015.
It appears that the campaign has just begun in earnest in China, Malaysia and Hong Kong. Those in Europe can expect to see it in the next few months.
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