At an Armenian-Chinese business forum held in Yerevan (Armenia’s capital city) on Monday 11 April, it appears that the Chinese are very likely to think about importing Armenian brandy, often also referred to as “Armenian Cognac”.

Armenian Brandy

Li Changchun of the Standing Committee of the CPC Central Committee’s Political Bureau stated that the Chinese government is ready to begin importation as long as Armenian businessmen are prepared to become more proactive.  He was impressed by the country’s Ararat brandy and expressed surprise that it was not already sold in China.

The Armenia-Chinese trade is flourishing, growing by around 40% in 2010 to reach $436 million dollars but Li Changchun said that there is lack of cooperation between the two countries.

The Armenian Prime Minister is keen to develop the potential between the two countries and mentioned that there are several areas of priority.  It seems that the import of Armenian brandy will be one of them.


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Armenian Brandy is on its way to China

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Jacki has been with Cognac Expert from virtually the beginning. She's the senior editor of the blog, and has spent much of her life living in rural France. Today she's based back in the UK, where she splits her working life between writing for Cognac Expert and working as a Paramedic at a large regional hospital.

1 Comment

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    Armenian brandy have been on the Chinese market since 2010.
    It’s most famous Noy Ararat brandy also known as a “Shoustov cognac” produced since 1877 in Yerevan. This brand presented with full line of VS, VSOP and XO brandies. Actually these brandies are available in Shanghai, Guangzhou, Chengdu and Xiamen and the local distributor of the brandy Xianyu Trading (Shanghai) Co. will expand their presence in another cities.

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