Next time you’re in Atlanta, why not stop by the InterContinental Buckhead Hotel and check out its new signature lounge bar.
The brainchild of the IHG’s Vice President of Food and Beverage for the Americas – Jean-Pierre Etcheberrigaray – who decided to move away from the usual stuffy hotel bar tradition and base the bar around a single spirit.
With a lot of research into the local area and customer base for the hotel, cognac was the spirit of choice and the XO bar was born. Customers can choose from more than 60 different cognacs at a price to suit all pockets. If you have the means (and the desire), you purchase shots ranging in price up to $500 or a whole bottle for $10,000, although of course there is more affordable eaux-di-vie on offer as well.
InterContinental have also taken a similar theme to one of their hotels in Boston, where they have opened a themed RumBa.
Of course, each bar also stocks all the regular beverages which you would expect, but the themes are specifically designed to encourage patrons to experiment with their drinks and perhaps try something new.
Sources: www.hotelinteractive.com, www.ichotelsgroup.com