Strange as it may seem, the French people have been a little reticent in their purchase of one of the nation’s best known spirits.  Of course, the global recession, or ‘crise’ as it’s called in France, affected sales of cognac here as it did throughout the world.  However, the home market has been suffering for some time as for some reason the French turned away from one of their national products.

Vive La France

But 2010 has seen a significant rise in cognac sales in pretty much every region of the globe, and France was no exception.  Whilst Asia and the USA (NAFTA) market account for 33.2% and 32.2% respectively, Europe accounts for 30.5%.  The French market alone rose by a massive 18.3% in the year 2010 according to figures from the BNIC which were released on Wednesday January 19 2011.

Of course, this is an extremely positive result for the cognac producers, and for France itself.  Let’s hope that 2011 proves to be even stronger.


Get articles like these and more:
Subscribe to our mailing list

The French People Return to their Favourite Tipple

Get a 10% Voucher AND Tasting Cognac eBook when you subscribe to our newsletter. Weekly updates about our stories, new products and deals.


Jacki has been with Cognac Expert from virtually the beginning. She's the senior editor of the blog, and has spent much of her life living in rural France. Today she's based back in the UK, where she splits her working life between writing for Cognac Expert and working as a Paramedic at a large regional hospital.

Write A Comment

We are proud to present the very first edition of the Cognac Expert MagazineDISCOVER