Tag Archives: Vietnam

Rémy Martin Cognac

Rémy Martin Goes Branded Entertainment with Centaur Dance Showdown

It seems that music is still flavour of the month when it comes to cognac houses and marketing. And whilst we've all become accustomed to brands having various rap and hip-hop artists as a figure head, it appears that Remy Martin have changed track and jumped onto the ultra-popular street dance bandwagon. Centaur Dance Showdown Initiated in Vietnam, all eyes (in the dance world) are fixed on the 'Remy Martin Centaur Dance Showdown,' - a competition describe by Remy Cointreau's international regional...
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Chateau Bisquit, Cognac

Bisquit Cognac Takes Up A Regal New Residence: Château Pellisson transforms to Château Bisquit

Having been taken over by the South African Group, Distell in 2009, Bisquit Cognac has been in rude health with double digit profits each year since. So it makes perfect sense that a house that’s becoming a player in the industry, and has a very real ambition to become a global household name, has a grand headquarters to complete the package. July 25th, 2012 saw the official opening of the new Bisquit Cognac HQ, in the former Château Pellisson in...
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Martell Bottles

Pernod Ricard and Martell Cognac on Top Form

Yesterday, 16th February 2012, saw Pernod Ricard announce its best half year figures since the crisis of 2008. With growth turnover up 8 per cent to 4.6 billion euros and net profit up 20 per cent to 820 million euros, the producer of Martell Cognac can thank the bulk of the growth to sales in Asia and the Travel Retail market.  Sales are strong in various Asian countries, including China, Taiwan, Vietnam and India.  This area boasts growth of 15...
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Big Four Cognac Houses in Asia

Cognac in China Booms, But the Big Four are already Searching New Horizons

As we’ve previously reported, the worldwide sales of cognac are doing great things.  It seems that not a week goes by without another news article extolling the increase in exportation of our beloved eaux-de-vie. But the major cognac producers – Hennessy, Courvoisier, Remy Martin and Martell – are certainly not sitting back and just enjoying the ride.  On the contrary, they are looking at ways to further increase their export levels and ultimately their profits. Although the USA remains the largest...
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Asia Pernod Ricard

Pernod Ricard Continues to Grow its Asian Empire

Pernod Ricard, is aiming to continue their current healthy double digit organic growth in Asia over the long term.  To this aim they are opening a new distribution subsidiary in Vietnam in April of this year. The cognac company that belongs to Pernod Ricard is Martell. CEO, Peter Coppere, has said that the group is confident in their current portfolio of products and have no plans to purchase any more brands in the short-term.  He put paid to the rumours...
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