Three years after the launch of SO YANG, the mix drink of green tea and cognac, puts a Chinese distribution in place. The strategy: Pushing the product into the chinese market, the second biggest market in the world after the US.

So Yang tries to attact younger Chinese consumers that are Europe and luxury orientated. “Black” and “White” So Yang is now served in hip bars in Shanghai and Peking.

So Yang Packaging

The distribution is based in Peking, lead by Vanessa Carlino. The team will work the Chinese market, pushing for marketing and distribution business development. One of the first actions was to adapt the packaging to Chinese culture, a design which underlines the luxury aspect of the product.

Another step will be the opening of a store in Peking.

So Yang Distribution and Marketing Team

How to drink So Yang, by the way? You might want to have it with Champagne, or with a slice of lemon. In any case cool.

Read more about So Yang, here.
By the way: The cognac in So Yang comes from loca hero producer André Petit.

Pics: Martine Mouchy

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So Yang with So Fresh Chinese Marketing: New Packaging

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Max is a spirits expert and speaker, into marketing, technology, startups, and business development. He’s also a farmer. He likes tools and machines, Game of Thrones, and Better Call Saul. Included in his Top 10 Cognacs are the Audry XO and Bache Gabrielsen 1973.Max founded Cognac Expert in 2010 at his family’s estate in Poullignac, in the Cognac region, France. Started as a blog, today Cognac Expert is the world’s largest website about all things Cognac, a blog, and a specialized online shop featuring 800+ different Cognac bottles.

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