Hot on the heels of the other major cognac houses releasing their excellent figures so far, Martell is keen to show that they’re most definitely still in the race as well. And they are.
This year, Martell handled 32,564 hectolitres of pure alcohol, which is a rise of 11 per cent on the previous year. Jean-Marc Morel, Martell’s deputy director, said that since 2004 purchase volumes have been on the rise – an increase he attributes to the strong partnership the company has with its suppliers and growers.
In line with the other large houses, Martell is seeking out further purchases of eaux-de-vie from growers. In particular, they are interested in obtaining product from the years of 2005 to 2009 – before the BNIC Management Reserve pool did not exist.
Of course, this increase in demand is also good for the growers, with an increase in prices paid by the cognac houses for their raw products.
Sources: www.charentelibre.fr, www.sudouest.fr