Visiting Rémy Martin at Paris Design Week
In the true commitment to its vision and creative initiatives, cognac-brands/remy-martin-cognac”>Rémy Martin was the partner at the Paris Design Week; an event that took place from September 6th to 13th, 2014.
We attended the event and discovered the theme ‘Parcours Rémyxologie’, specifically designed for the occasion.
Located in the showroom B&B Italia (35 Rue du Bac, Paris 7th), the exposition FUTUR HERITAGE#2 dedicated the whole exhibition to 10 young talents from 8 different nations. All of these artists were students from the Master of Advanced Studies in Design for Luxury and Craftsmanship from the Ecole Cantonale d’Art de Lausanne (l’ECAL). The theme, Remyxologie, explored the world of cocktails; a mix of flavours, colours and products used.
Of the 10 projects exhibited, we particularly enjoyed the following:
Le Totem by Hongchao Wang: a carafe with a cork topped with a metal structure that’s used as the ice bucket and glass holders. This was in turn connected to a leather strap – a sculpture that in its entirety consists of a complete mobile bar!
Le Shaker en Cristal by Anouk Meyer: a pitcher that merges both the elegance of the container with the functionality of a cocktail shaker.
La Flavour Straw by Jordi Pla: a clever construction that allows the consumer to enjoy new fragrances whilst holding true to the principle of the ‘instant creation’. This is a great accessory that allows the user to combine a multitude of flavours.
La Rémy Bubble by Adriana Castillo Cota: this provides an alternative method of tasting cognac… By isolating the liquid and enhancing it within a bubble of ice, once it melts the cognac then mixes with the other ingredients. When you mix the cocktail you end up with the final product. For instance, using the Scented Oak by Jake Moore, for example.
The FUTUR HERITAGE exhibition by Rémy Martin is a long-term project. It’s been in existence since 2012, when eight students from Central Saint Martins (London) and ENSAAMA – Olivier de Serres (Parris), provided their creative ideas on the theme ‘The Art of Seduction’.
ECAL was honoured to have been selected to exhibit for the 2014 event. Director, Mr Georgacopoulous, said of the event, “Through numerous projects and mandates from cultural institutions and companies such as Remy Martin, our students gain a solid understanding of the subject, and profit from exciting, practice-orientated experiences. All of this adds to their knowledge – be it practical or indeed spiritual influence, but also is beneficial between the regions and countries where knowledge and innovation are legendary; where creation meets with passion!”
In addition, this week six prestigious Parisian bars have been selected by Rémy Martin: The Andy Wahloo (3e), The Calbar (12e), The Lipstick (9e), The Lockwood (2e), The pool bar, Molitor (16e) and The Royal Monceau. For the event, each of these renowned institutions added a unique cocktail to their menu, created using vsop »”>Rémy Martin VSOP Mature Cask Finish.
We took full advantage of this unique opportunity to see the French capital city in a new light. Not far from the Arc de Triomphe, Avenue Hoch is the location is the location of one of the most famous luxury hotels in Paris; the – Hôtel Royal Monceau Raffles Paris. This hotel participated for the third consecutive year in the Paris Design Week. It’s notable addition this year was a temporary installation designed by French artist, Soline d’Aboville. This consisted of a beautiful garden entitled Fleurs de Paris, composed of 250, hand crafted fibreglass flowers. After this we visited the hotel bar – Bar Long, which was part of the Remyxologie trail.
Here we sampled the cocktail, Réminiscence, the creation of head barman, Alessandro Scarcella. And we loved it! A subtle blend of Remy Martin VSOP Mature Cask Finish Cognac and Cointreau. There were notes of orange, honey, lime and orange blossom. A perfect balance of the flowers, fruits and spices of cognac.
Paris Design week has now ended, but the cocktail remains available upon request at the Hotel Royal Monceau.