Sky Connection and Remy Martin partner on permanent display in Asia. Sky Connection is a duty free operator, that now showcases the high-end Cognac Louis XIII in a red gift box. The showcase comes in silver and golden colors… big time Remy Martin luxury in Hong Kong.
This display with the ‘century in a bottle’ was launched on the 13th of July, at Hong Kong International Airport. HongKong is a major important market for Asia, as it functions as a hub for rich Asian and international customers. Obviously, the marketing activity is supposed to attract the upper Chinese targetgroup.
Blended from more than 1000 eaux-de-vie
The Remy Martin Louis XIII Cognac, one of the most exclusive Cognacs in the world, is a blend of more than 1000 different eaux-de-vie aged up to a 100 years, almost everything from the Grande Champagne Cru of the Cognac region.
Sky Connection CEO Baker Salleh:
“Sky Connection is very proud to be the first in Asia to feature the Remy Martin Louis XIII Fortress. To be a stage showcasing this super-premium cognac, with its proud heritage and excellent name recognition among our customers, is our mission. The response has been tremendous.”
A Remy Cointreau managing director added:
“Remy Martin has established an excellent reputation in the Asian markets, particularly among Chinese customers who value the heritage and quality of the brand. We are delighted to be able to create a Louis XIII universe at Hong Kong International, which is a hub airport of pivotal importance to the region.”
For other airport Cognac stories see below at Related Posts
Sources: www.dfnionline.com, moodiereport.com