Tuesday 05 June, saw 650 members of the Alliance Fine Champagne Wine Growers Cooperative meet at Remy Martin’s headquarters to hear of the cognac house’s plans for the future.
With sales having risen 13 per cent in the year April 2011 to March 2012 and the future looking bright, it makes sense that Remy Martin put a long term strategy in place for continued growth.
CEO of Remy Martin, Patrick Piana, said that it makes sense to look forward in the long term – to 2025 or even 2030 – to ensure the continued availability of raw eaux-de-vie, and fairness to the growers themselves.
Thus, the cognac giant has agreed an increase in purchase price of 3.5 per cent, and that now their buying contracts will not cover just a single year, but two years, to allow the growers increased stability as well.
Piana also said that as new markets, such as Brazil, India and the African countries, continue to grow in size, that Remy Martin view the future as looking extremely favourable. He said, “There may be small accidents, but I think that formally cognac growth is sustainable and durable.”
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Sources: www.sudouest.fr
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