Despite a slight slowdown in the last two months of the year, 2011 cognac sales have broken all previous records.
With an increase of 6.4 per cent on 2010, the figures released yesterday by the BNIC show that the total year’s sales ended at 455,958 hectolitres of pure alcohol and 162.9 million bottles. That’s an astounding sales rate of more than five bottles of cognac being sold worldwide every single second, and a turnover of more than 2 billion euros!
USA remain largest importer
Distribution within the various geographical regions of the world remains fairly equally spread, although the growth is primarily being driven by sales of the older, more expensive cognacs.
The Far East accounted for 35.8 per cent of the volume of sales, up 14.4 per cent on 2010. This firmly brought the region to the top of the leader board in terms of both value and volume. China in particular saw an incredible growth of 20.1 per cent on the previous year, importing 22.6 million bottles.
The NAFTA region was up 3.2 per cent to account for 31.2 per cent of sales. The USA remains the largest single country importer of cognac, totalling 48.4 million bottles in the year.
The European market remains stable, and accounts for the 28.8 per cent of the total cognac sales.
The total monetary amount of cognac sold in 2011 equals 2,049 billion euros.
Sources: www.sudouest.fr, www.bnic.fr