The figures for cognac sales in 2013 have just been released, and in terms of monetary value they’ve hit a record breaking high.
The BNIC have reported that the value of last year’s sales has risen by 0.2 per cent on the previous year, with a total value of 2.4 billion Euros ($3.2 billion US dollars). However, the volumes shipped are down by 4 per cent, to 161.4 million bottles. But even in volume terms this is the third best year ever recorded.
This is pretty amazing, considering the state of the global economic downturn. But when you look at sales in the terms of regions, then there’s been a pretty marked shift in where the top exports are going. North America sales are once again on the up, with the monetary value up by 5.3 per cent and the volume increasing by 2.1 per cent.
The Asia Pacific region is down, with value down by 3.8 per cent and volume down by 9.8 per cent. This reflects the slowdown in exports to the Chinese market; a bit of a blow after a decade of year on year increase in growth.
But all in all, things are looking pretty good for the cognac market. Let’s see what 2014 will bring…