It seems that the pairing of cognac and top music artists is still proving a hit with both cognac houses and consumers.
R Kelly and Remy Martin are the latest to join forces, with the release of the R&Bs superstar’s latest music video – Share My Love. Mixing black tie parties with beautiful girls parading in their underwear, generous amounts of Remy Martin Cognac VSOP are temptingly splashed over ice in this full length music video.
Love him or loathe him, R Kelly is certainly a global superstar – despite regular controversial headlines hitting the media. However, as is proved again and again, any publicity seems to be good publicity – and it’s a clever move on behalf of Remy Martin to have their cognac promoted by an artist with such an enormous following.
Will ‘Share My Love’ become as infamous as Busta Rhymes and ‘Pass the Courvoisier,’ the song that started this music/cognac craze back at the beginning of the Millennium? We’ll have to wait and see about that. But as smooth, slick and decidedly cheesy music videos go, Share My Love is certainly up there with the best.