Not a bad idea to combine Cognac and Poker. But apparently the product doesn’t exist any longer. The drink tried to combine the elegant style of Cognac and the world of Poker-playing. But who was behind it? And more importantly, why has it vanished?

Apparently, as the label on the bottle shows, Poker Cognac was even an XO Cognac. Its official name was Poker Cognac – Royal Straight Flush XO. This is actually rather cool.

Poker Cognac XO Straight Flush

The idea behind the concept was to bring Poker culture and Cognac history together (please correct us if we’re wrong).

Poker Cognac – Royal Straight Flush XO is bringing together the excitement of poker and the finest cognac – an unbeatable combination“, was once written on the website. The age of the Cognac was about 17 years and a blend made from Fins Bis, Borderies and Grande Champagne eaux-de-vie.

Color: Golden brown
: Apricots and fruity
Taste: Fruity, sweet fruits

So who was behind this idea? The Cognac was available in Norway (Vinmonopolet) and was first introduced to the market in 2006. The spirit was also presented at the World Series of Poker Champions in 2006 in Norway. In 2008 the Cognac disappeared.

Joe Hachem and Chris Moneymaker presenting Poker Cognac

The creators of this genius concept were Birkedal Hartmann, the same Cognac house that recently launched Conjure Cognac with US Rapper Ludacris. Obviously they not only have a nose for fine Cognacs, but also for good business opportunities and especially communication strategies.

Nonetheless, Poker Cognac did not change the Cognac world. What’s more, it didn’t change the Poker world either. Wouldn’t one think of Gin, Martini or Whisky when it comes to Poker? See below The Sting when Newman plays the bad guy (it’s in Spanish, but you get the idea). Of course, everyone who knows this classic fraud film is perfectly aware of the water which is in Newman’s bottle.

Or in this Terence Hill movie, the cowboys obviously are drinking Whisky to go with their Poker game. Even when the glasses somehow disappear while playing…

These gentleman don’t even have a bottle on their table, but they are all drinking different spirits: probably pure Gin and Whisky. The scene is from Rounders, where Matt Damon guesses the round’s cards in a minute.

And finally, of course, James Bond, who drinks different drinks wherever he appears, but almost never Cognac. Only once, 007 drank Courvoisier. But if one would have to decide, James’ drink would probably be Martini or Lillet.

Anyway. If there is anyone who tried this Cognac, we would be pleased to get some feedback on the spirit.

UPDATE: We found a website claiming that this product was launched in cooperation with Concilio Management. (see at this Bluewine page)

Pic 1: RR pixel licence

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Max is a spirits expert and speaker, into marketing, technology, startups, and business development. He’s also a farmer. He likes tools and machines, Game of Thrones, and Better Call Saul. Included in his Top 10 Cognacs are the Audry XO and Bache Gabrielsen 1973. Max founded Cognac Expert in 2010 at his family’s estate in Poullignac, in the Cognac region, France. Started as a blog, today Cognac Expert is the world’s largest website about all things Cognac, a blog, and a specialized online shop featuring 800+ different Cognac bottles.


  1. Avatar

    The Poker cognac we launched in 2006 is still available upon request.The brand name is registered,if anyone interested olease contact us.
    Interesting that you took this up?
    Thanks for great articles
    All the best

    Kim Birkedal Hartmann

  2. Avatar

    Yes, we thought it was an interesting concept, especially as Poker became such a trend recently.

    thanks for innovative products and trying to be a game changer in the US.

  3. Avatar

    I think it’s bull shit! Just stick to whats known and leave it be..

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