Pernod Ricard Ups the Ante: In talks to purchase Le Maine au Bois

It appears that the drinks giant, Pernod Ricard, is looking to increase its hold on the Cognac market.

The owner of Martell Cognac, the company has entered into exclusive talks to negotiate the purchase of Le Maine au Bois, owned by Pierre-Hubert Lassalle.

The company currently distils, stores and trades eaux-de-vie, and if the acquisition is successful, then it will be merged with the Martell Cognac arm of Pernod Ricard’s arsenal. No further information is currently available regarding the stage of negotiations or the financial aspect of the sale.

In a time where demand of eaux-de-vie is outstripping supply, this seems likely to be a prudent move by Pernod Ricard.

Sources: www.foxbusiness.com, www.drinksmediawire.com

Related products

• 
  Martell L'Or de Jean Martell Cognac

  € 2970
• 
  Martell XO Extra Old Cognac

  € 214
• 
  Martell Chanteloup XXO Cognac

  € 525

Get articles like these and more:
Subscribe to our mailing list

Get our Cognac Guide in form of an e-Book for free. Weekly updates about our stories, new products and deals.

We use Mailchimp as our marketing platform. By subscribing, you acknowledge that you will receive emails about Cognac and that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp’s privacy practices here. You may withdraw this consent at any time. More information can be found in our privacy.