We discovered this Martell advertising: Quite interesting to play with an old setting and to translate a social situation into our times, featuring the Martell XO bottle. In the background we find paintings from the 18th century that are being referred to.

Martell Tradition and Today

The tag line is “The Same Pleasure since 1715”, and clearly refers to that people enjoy Martell the same way since centuries, only consumers changed.

Martell Tradition and Today

Let’s look at colors: In the picture we also find the Martell typical deep blue (lamps, dresses, chair), combined with an amber golden tone. Also interesting, and politically correct, that women in the modern version wear trousers.

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Original Martell Advertising: Tradition and Today

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Max is a spirits expert and speaker, into marketing, technology, startups, and business development. He’s also a farmer. He likes tools and machines, Game of Thrones, and Better Call Saul. Included in his Top 10 Cognacs are the Audry XO and Bache Gabrielsen 1973.Max founded Cognac Expert in 2010 at his family’s estate in Poullignac, in the Cognac region, France. Started as a blog, today Cognac Expert is the world’s largest website about all things Cognac, a blog, and a specialized online shop featuring 800+ different Cognac bottles.

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