Prince Hubert de Polignac Cognac re-invents its range and change packaging dramatically. The packaging is more modern, and more ‘royal’. The Cognac house belongs to H. Mounier, who own another half a dozen smaller cognac brands. H. Mounier again is part of the Unicoop cooperative, a collaboration of hundreds of wine growers in Charente.
Just as a contrast: look at the new VS Prince Polignac bottle, and how much it differs from the old one. Also, the brand now emphasize much more the word “Prince” in the brand. The ‘Hubert’ in Prince Hubert de Polignac is almost not readable, might be not that sexy.
They also changed the font, they added some royal-ish background – the product looks much more modern and more classy at the same time.
Not only the packaging is new, but ony their online communication: On their new website polignac.fr the user can navigate in 3D through the world of Polignac.
Grey, Red and Blue are the Prince’s colours.
Interesting enough, and probably a good idea to reboot this brand. Let’s see what’s next to come from the Prince.