Many people at last week’s Blues Passion festival held in Cognac were privileged to taste a new sensation created by Cognac Tessendier. It’s a “Single Grape” brandy, or rather a “single cepage” eau-de-vie.
‘Monteru’ is literally a brandy created from grapes more commonly associated with wine. Think chardonnay, merlot, riesling and cabernet. Using their incredible cognac making experience, Monteru has been created and is being tested out on consumers in various countries – such as The Netherlands, California and Lithuania – to great success. And soon it will be on its way to France.
Managing Director, Jerome Tessendier, says that the product is not intended to compete with cognac, but rather to be a product that is complementary to cognac. A drink to be enjoyed on the rocks, mixed or straight – however you choose, and just for fun
Marketing of Monteru is just about to commence – and if its popularity in the test countries is anything to go by, then it will appear to have a healthy future ahead. Consumers were positive about at least one of the four varieties made.
Mr Tessendier is concentrating on a niche market for the product – and is working with a three year plan in place before he starts to see realistic revenue from the product.