This weekend, the 8th and 9th of December, saw the launch of Cognac D’Usse in Miami, USA. And naturally, these two live launch parties featured D’Usse’s figurehead – the man of the moment in Hip-Hop – Jay Z himself.
Two separate parties on both the Saturday and Sunday are available for food, drinks and some rocking sounds by DJ Stevie J and Jon P, and on Sunday music is by DJ Clue, DJ Rico and DJ Junior.
These are sure to be highly glitzy affairs, and no doubt Jay-Z’s partner, Beyonce, is likely to put in an appearance. It’s yet another shining example of the power of the correct advertising campaign – as Cognac D’Usse now has a far higher profile than many other similar cognacs that have been around for ages.
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