This weekend, the 8th and 9th of December, saw the launch of Cognac D’Usse in Miami, USA.  And naturally, these two live launch parties featured D’Usse’s figurehead – the man of the moment in Hip-Hop – Jay Z himself.

Two separate parties on both the Saturday and Sunday are available for food, drinks and some rocking sounds by DJ Stevie J and Jon P, and on Sunday music is by DJ Clue, DJ Rico and DJ Junior.

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These are sure to be highly glitzy affairs, and no doubt Jay-Z’s partner, Beyonce, is likely to put in an appearance.  It’s yet another shining example of the power of the correct advertising campaign – as Cognac D’Usse now has a far higher profile than many other similar cognacs that have been around for ages.

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Read more about D’Ussé cognac
Sources: hiphopmorning.com

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Jay Z & Cognac D’Ussé Launched in Miami this Weekend

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Jacki has been with Cognac Expert from virtually the beginning. She's the senior editor of the blog, and has spent much of her life living in rural France. Today she's based back in the UK, where she splits her working life between writing for Cognac Expert and working as a Paramedic at a large regional hospital.

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