The VSOP bottle will be available in Asian travel retail. There is also another new limited edition bottle of Martell Noblige. Both bottles feature glow-in-the-dark UV effects.
The 1 litre VSOP bottle is priced at +$90 Martell VSOP while the Noblige comes in a 700ml bottle, retailing at around $80. The new Martell bottles will be available across key airports like Hong Kong, Singapore and other Asian hubs.
By the way: Introducing a glowing bottle isn’t quite new. Hennessy did it before with Hennessy Luminious, NyX Collector, Remy Martin Urban Lights special edition – see related articles at the bottom.
Tasting notes. The producer states: “A cognac with a remarkable balance between its smooth, supple qualities and its body. This cognac is a masterly blend of eaux-de-vie from the four main terroirs of the Cognac AO C region. VSOP stands for Very Superior Old Pale. A smooth and mellow cognac that is a true cocktail of aromas, at once fresh, rounded and woody. Colour is Golden Amber.”
Together with the launch of the new cognac, Martell suggest a cognac cocktail recipe.
La French Touch Cognac Cocktail
Ingredients for Glowing
2 parts Martell VSOP LA FRENCH TOUCH
2 parts Blue Curacao liqueur
Top Tonic Water
Fill the glass with ice cubes, then add
Martell Cognac and Blue Curacao liqueur, top with tonic water.
Garnish with a slice of fresh orange.
Lighten with UV light