For its 300th anniversary, Martell releases a new ‘La French Touch’ VSOP Cognac special edition, designed by famous DJ Etienne de Crecy. Buy Le French Touch VSOP.

The VSOP bottle will be available in Asian travel retail. There is also another new limited edition bottle of Martell Noblige. Both bottles feature glow-in-the-dark UV effects.

The 1 litre VSOP bottle is priced at +$90 Martell VSOP while the Noblige comes in a 700ml bottle, retailing at around $80. The new Martell bottles will be available across key airports like Hong Kong, Singapore and other Asian hubs.

By the way: Introducing a glowing bottle isn’t quite new. Hennessy did it before with Hennessy Luminious, NyX Collector, Remy Martin Urban Lights special edition – see related articles at the bottom.

Tasting notes. The producer states: “A cognac with a remarkable balance between its smooth, supple qualities and its body. This cognac is a masterly blend of eaux-de-vie from the four main terroirs of the Cognac AO C region. VSOP stands for Very Superior Old Pale. A smooth and mellow cognac that is a true cocktail of aromas, at once fresh, rounded and woody. Colour is Golden Amber.”

Together with the launch of the new cognac, Martell suggest a cognac cocktail recipe.

Buy Le French Touch VSOP.

La French Touch Cognac Cocktail

Ingredients for Glowing

2 parts Martell VSOP LA FRENCH TOUCH
2 parts Blue Curacao liqueur
Top Tonic Water
Ice Cubes
Fill the glass with ice cubes, then add
Martell Cognac and Blue Curacao liqueur, top with tonic water.
Garnish with a slice of fresh orange.
Lighten with UV light

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Max is a spirits expert and speaker, into marketing, technology, startups, and business development. He’s also a farmer. He likes tools and machines, Game of Thrones, and Better Call Saul. Included in his Top 10 Cognacs are the Audry XO and Bache Gabrielsen 1973.Max founded Cognac Expert in 2010 at his family’s estate in Poullignac, in the Cognac region, France. Started as a blog, today Cognac Expert is the world’s largest website about all things Cognac, a blog, and a specialized online shop featuring 800+ different Cognac bottles.

1 Comment

  1. Heather Martell

    I’m interested in purchasing the new glow in the dark Martell cognac. Where can I do this?

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