There is a new Martell bottle design: The VSOP of the famous cognac house is now more elegant, an emphasis on the signature. The bottle comes on a red and gold box, metallic background, a solid seal.  The neck is shorter, the shoulders slightly higher.. and again: More gold.

New Martell VSOP Bottle design

Cognac Martell has redesigned its V.S.O.P bottle – with more red and gold elements, much more moving the product towards a luxury item.

The new product packaging sees first light in Singapore, before the global roll-out. Also the brand continues in running the “Ultimate Start Up Space” where young business men can fullfill their ideas.

Paul-Robert Bouhier, managing director of Pernod Ricard Singapore said:

“The redesigned packaging is a true reflection of the luxurious status and heritage of Martell V.S.O.P. We believe the sleek and contemporary design of the bottle will appeal to current consumers and encourage new consumers to experience this iconic luxury cognac.”

For more information about the Martell VSOP, and also how the previous design looks like, please see here.

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Martell Redesigns VSOP Bottle

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Max is a spirits expert and speaker, into marketing, technology, startups, and business development. He’s also a farmer. He likes tools and machines, Game of Thrones, and Better Call Saul. Included in his Top 10 Cognacs are the Audry XO and Bache Gabrielsen 1973.Max founded Cognac Expert in 2010 at his family’s estate in Poullignac, in the Cognac region, France. Started as a blog, today Cognac Expert is the world’s largest website about all things Cognac, a blog, and a specialized online shop featuring 800+ different Cognac bottles.

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