Today Cognac Martell announced its upcoming 300th anniversary next year, with the release of Martell Premier Voyage, a limited edition Cognac that comes with a rather exceptional idea: tracing the brand’s founder Jean Martell’s footsteps by including the Cognac producers he worked with between 1735 and 1742. The collected eaux-de-vie in Martell Premier Voyage is a Cognac “we can enjoy today”, capturing “three centuries of Martell turning cognac into art”, as Benoît Fil, creator of this amazing edition, puts it.

Martell Premier Voyage

Again Benoît Fil: “The desire was to create a blend that reflected the journey and history of Jean Martell. We had access in our archives to the exact geographical locations that he went to. Therefore, we were able to visit the descendants of these winegrowers who today create the best quality eaux-de-vie. Martell Premier Voyage takes the best things from the past of Cognac and Jean Martell’s vision, and makes them something that we can enjoy today.”

Using Jean Martell’s original correspondence, Benoît Fil made a map of Jean Martell’s key suppliers from 1735 to 1742 and collected eaux-de-vie from families whose ancestors had originally supplied the brand’s founder. Symbolically for the anniversary, after the blend was created, the cuvée was aged in barrels made from the wood of 300 year-old oak trees.

To top it all off, French artist Bernar Venet encased the blend with a sculptural decanter. Bernar Venet says about this collaboration: “It was a pleasure to work with a house with such history, such passion and such vision. I am proud to be associated with a brand with a heritage as strong as Martell’s. I was inspired by the date 1715, as the year that Louis XIV died and this great cognac house was born. I have in the past created a sculpture around a statue of Louis XIV, and I wanted a sense of continuity with my work. The arches in the work represent this continuity, and a sense of time. The three arc clusters represent the three centuries that we are celebrating. There are so many parallels between Versailles, the birthplace of Art De Vivre, and Martell and with what I do.”

Martell Premier Voyage

The Martell Premier Voyage Cognac is strictly limited to 300 bottles, each individually signed and numbered. You can buy the Cognac at a price of 10.000 €. If you’re interested to register for your personal bottle, you can sign up at Cognac Martell Premier Voyage’s page.

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Max is a spirits expert and speaker, into marketing, technology, startups, and business development. He’s also a farmer. He likes tools and machines, Game of Thrones, and Better Call Saul. Included in his Top 10 Cognacs are the Audry XO and Bache Gabrielsen 1973.Max founded Cognac Expert in 2010 at his family’s estate in Poullignac, in the Cognac region, France. Started as a blog, today Cognac Expert is the world’s largest website about all things Cognac, a blog, and a specialized online shop featuring 800+ different Cognac bottles.

1 Comment

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    This is something to aspire to … it’s perfection …

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