Martell Cognac has announced the launch of a limited edition box set of its Cohiba Cognac – specifically in time for the Chinese New Year.
Only 250 of these sets are available. But don’t get too excited, unless you happen to live in Hong Kong. Because this is the only place where they’re available for purchase – or purchase a bottle online (without the box) at Cognac-Expert.com: Buy Martell Cohiba. These box sets were released on January 25th, and consist of a bottle of Martell Cohiba Cognac with a silk screen printed bottle that displays a Cuban tobacco landscape. This is then presented in a cedar wood humidor. The cost for the box set is $HK 5,100 (approximately $US658). Martell has a prominent presence in the Chinese market, but this is their first foray in 2013.
It follows many successful promotions of last year, including their celebrations of the centenary of Martell Cordon Bleu, and their continuing sponsorship of the Martell ‘Artists of the Year’ Exhibition.