2012 is the year of 100 years Cordon Bleu for Cognac Martell, time for a special edition of this rather famous cognac.

The new special edition is available from now, and the standard version is at a price of $1,338: It comes in an all new and fresh box. Then there is the limited edition, which is at a price of $3,828. There are only 600 of those available. The special thing about it is that there is a small bottle of pure Borderies cognac (see picture below).

Martell with New Special Edition for 100 Years Cordon Bleu

Cordon Bleu is Martell’s signature cognac, with a good amount of eaux-de-vie from the growth area Borderies, that makes the blend unique.

Martell Cordon Bleu 100 Years Centenary Special Edition

With the slogan “100 years of infinite discovery of taste” Martell takes advantage of this occasion in order to launch a new special limited edition Cordon Bleu 100th Anniversary Centenary.

Cordon Bleu Special Edition

1912 – 2012 Cordon Bleu tradition

Cordon Bleu exists since 1912, and there were other “Cordon” Cognacs which vanished from the houses product line over time, such as “Cordon Argent” or “Cordon Black”.

The Centenary Edition comes in a gift box. See this video of the Asian Launch / Presentation.

Martell Cordon Bleu is an Extra Old cognac, an XO. Learn more about Martell Cordon Bleu
Source: Gavencu Men, flawlesscrowns.com

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Max is a spirits expert and speaker, into marketing, technology, startups, and business development. He’s also a farmer. He likes tools and machines, Game of Thrones, and Better Call Saul. Included in his Top 10 Cognacs are the Audry XO and Bache Gabrielsen 1973. Max founded Cognac Expert in 2010 at his family’s estate in Poullignac, in the Cognac region, France. Started as a blog, today Cognac Expert is the world’s largest website about all things Cognac, a blog, and a specialized online shop featuring 800+ different Cognac bottles.


  1. Avatar
    Cigar Ole

    It is all about marketing!
    Impressive to give a bad product a life of 100 years!
    Expensive marketing campaigns + designer bottles = less for quality content on the bottles.

    To those of you working with Martell tell me: Did they add all that sugar from the beginning?

    2012: Time for Martell to offer the cognacmarket a brut cognac? The sugar is hiding the quality of the product.
    You do not want to hide the quality do you?
    Or maybe you do…

    Happy New Year to
    Leopold Gourmel
    Ragnaud Sabourin
    Jean Fillioux
    and other suppliers of brut cognacs!

  2. Avatar
    Cigar Ole

    “…that makes the blend unique.”

    Just think about the implication of what Martell is telling us here:
    1. Any blend is unique isn’t it?
    2. If the blend consists of 64 eaux-de-vie why don’t they offer us the best or the 2 or 3 best eaux-de-vies at this outrageous price?

    One thing is for sure. The expesive packing & marketing campaign doesn’t make the quality of the content inside the bottle any better. Just more costly.

  3. Avatar

    The $1,338 price tag seems expensive and way beyond the 100 Euro benchmark for regular Martell Cordon Bleu? What currency is this? USD?

  4. Avatar

    Hi everyone, I hope that someone here can give me some info or even point me in the right direction, I have a bottle of J&F Mertell Extra thats in a red velvet box, however I know nothing about it and was given to me as part of an estate. Any info would help, Thank You

  5. Avatar

    I read from a Hong Kong website that says the 1338 and 3828 price tag are in Hong Kong dollars (given the launch was in Hong Kong).

  6. Avatar

    yes, that’s just HK dollar. not expensive at all, so before u blasting ur dislike, get the info right. there are ppl who enjoy it, just u r not

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