If you’re planning to go through Sydney International Airport in the next few weeks, then make sure you take a wander through the Tax & Duty Free Stores for a terrific eaux-de-vie experience, designed to celebrate the Chinese New Year, which takes place on Monday 23rd January, 2012.

Martell Trunk

Here you’ll be able to feast your eyes on the wonderful ‘Martell Trunk,’ created in collaboration with the cognac producer and bespoke luxury trunk makers, Pinel & Pinel.  This incredible creation is the epitome of opulence, and contains Martell Cognac blends that have been created to show off the four different cognac growing areas used by Martell – Grande Champagne, Petite Champagne, Borderies and Fins Bois.  The trunk is a showcase for the complete Martell Cognac range, along with luxury items such as watches and glassware.

And if that wasn’t enough, there’s also a showcase of  L’Or de Jean Martell, displayed on a specially designed totem.  This wonderful cognac is for sale at a price of $3,999 Australian dollars per bottle.

There will also be the chance to have a taste of Martell’s VSOP and Cordon Bleu brands.

Kate Maxwell, Pernod Ricard’s (the owner of Martell Cognac) Pacific Travel Retail Senior Brand Manager said, “We are very excited to support this important date in the Chinese calendar. Through its elegant and refined design, the stunning display communicates Martell’s style and reinforces its status to cognac and premium spirit drinkers. The activation builds on existing brand momentum to create excitement and high-visibility of Martell as a luxury brand.”

The Pinel & Pinel Trunk will be on display until the 14th February, 2012.

Learn more about Martell or read our report about the day of the Martell Trunk Launch, in Paris.

Sources: www.moodiereport.comwww.dfnionline.com

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Martell Cognac is celebrating the Chinese New Year Australian Style

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Jacki has been with Cognac Expert from virtually the beginning. She's the senior editor of the blog, and has spent much of her life living in rural France. Today she's based back in the UK, where she splits her working life between writing for Cognac Expert and working as a Paramedic at a large regional hospital.

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