On the 5th of January 2011, Cognac received a boost in the fight against cognac counterfeiting in China.
Ju Kiliang – chairman of China’s most prestigious spirit company, Maotai, has declared that he intends to add his not inconsiderable might against the continuing problem.
In a visit to the Cote d’Azur, Bordeaux and Cognac, Mr Kiliang met with the Mayor of Cognac – Michel Gourinchas and was awarded the Medaille de la Ville as a token of the long collaboration between the BNIC and the Chinese company Maotai.
Back in 1996, Maotai was selected in China as a pilot project to trial the French AOC system. Eventually, after ten years, the drink Maotai became the first foreign drink to be officially recognised by the AOC.
Ji Kiliang announce the importance of the continuing work against counterfeiting. He said that things have changed considerably in China since the collaboration with the BNIC and the French ministry first began, and that China is now in a much stronger and more effective position in the fight against the counterfeiters.
Both the BNIC and Maotai will to continue to work together in the battle against fakes, and of course, in producing the very best spirits and alcohol that they can offer.
Sources: www.sudouest.fr, www.appletravel.cn