It’s officially a scoop. Cognac Expert had the privilege of interviewing Ludacris (AKA Christopher Brian Bridges), where he revealed some things about Conjure Cognac. The US superstar, artist, actor, businessman and cognac lover took time out from the filming of his latest Hollywood blockbuster movie, THE FAST AND THE FURIOUS 6, to give us the inside information that we’ve all been trying to find out about Conjure Cognac.

Exclusive Interview with Ludacris: The Secret Formula of Conjure Cognac Revealed

We talked to Ludacris about his cognac brand’s new TV commercial, hip-hop & cognac, product placement and whether he really blended Conjure himself – and most importantly, he revealed to us all about what goes into the blend; the secret recipe and ingredients… “Hey, Ludacris.  Thanks for taking the time to talk to us.  Love the new Conjure Cognac TV commercial, and we were wondering, what’s the music that features in the clip?  Was it a song you chose yourself, and why did you pick it?”

Ludacris: “Thank you, and I’m glad you enjoyed the new Conjure Commercial.  The song in the commercial is called, ‘So Good”,’ produced by 1500 North or Nothin’ featuring Uncle Chucc of 1500 North or Nothin’.  The director, Larenz Tate, and myself wanted the score to enhance the visual, and at the same time keep a classical undertone to the commercial.”

C-E:  “Can you tell us a bit about your trip to Jarnac in France in order to craft your own blend?  Is it true that you actually blended it yourself?”

Conjure Cognac is a blend of XO (at least 6 yrs.), VSOP (at least 4 yrs.) and VS (at least 2 yrs.)

Ludacris:  “Yes. I did blend it with the help of a master blender that had been in the business over half of his life.  It was an eye opening and truly amazing experience to make my own cognac from scratch.  I blended a VS, VSOP & XO together as one, so it has unique and very expensive taste with an affordable price.”

C-E:  “Obviously we watched the movie, NO STRINGS ATTACHED, starring, among others. Ashton Kutcher and yourself.  Pretty cool that it features Conjure!  Did you have the whole crew drinking cognac?”

Ludacris:  “Yes! I actually did.  They all loved it, and said it over exceeded their expectations in terms of how smooth it was.  Ashton Kutcher (the twitter king) even tweeted about it.”

C-E:  What’s your favorite way of drinking cognac?  And on what kind of occasion do you enjoy it the most?”

Ludacris:  “I like to drink my Conjure Cognac neat.  Conjure is such a mixable cognac, this summer my drink of choice was the Conjure Punch.  Lately, I’ve been drinking the new Conjure Hot Toddy.”

C-E:  “It seems to be a passionate love affair: cognac and the world of hip-hop… Why d’you think that is?”

Ludacris:  “They just seem to go together like peanut butter and jelly, LOL.  Cognac has been the drink of choice for many hip-hop artists and a part of the culture since hip-hop began.”

C-E:  “D’you think there’s any chance you’ll be return to Jarnac in order to create an XO edition of Conjure?”

Ludacris:  “With the success of the brand I’m looking forward to expanding and progressing, so the fans will dictate when and how fast.”

C-E:  “Thank you for the interview, and we wish you – and Conjure Cognac – all the best for the future.”

Interview done by Max

Conjure Punch Recipe


1 bottle of Conjure Cognac
Half a cup of sugar
1 large bag frozen fruit (strawberry, pineapple, mango, raspberry and blackberry)
Juice, 1 bottle (59 oz.)  ‘Simply’ products are recommended


Pour frozen fruit into a pitcher or large container
Add 1 bottle of Conjure Cognac
Add a half cup of sugar
Mix & let sit for 1 hour
Add your choice of Simply Mango, OJ or Pineapple juice (or a mix of all three)

Conjure Hot Toddy Recipe

1 1/2 oz. Conjure Cognac
1/2 oz. Maple Syrup
1/2 oz. Lemon Juice

Pour contents into a glass coffee mug and fill with hot water.  Stir, and garnish with a cinnamon stick.

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Max founded Cognac Expert in 2009, and very much into Cognac and French Spirits tasting, blogging & commerce. His topics are marketing, technology, startups, and business development. He’s also an organic farmer for wheat, hay and vines. A big heart for machines and tractors. Starting as a blog, today Cognac Expert is the world’s largest platfrom about all things Cognac, a blog, and a specialized online shop featuring 1500+ different Cognac bottles.


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    #1 really ,you come all the way to this site to trash talk someone who is making a honest living by being creative,it shows how low you are.

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