Norwegian cognac house about to be bought? The beverage group Remy Cointreau that owns cognac player Rémy Martin is in exclusive negotiation with the Larsen family to buy a majority stake in the cognac house Larsen. An interesting move as Rémy Martin growth has slighty slowed in a three-month period through September.
Larsen was founded in 1926 by Norwegian Jens Reidar Larsen, it’s one of the last independent family-owned cognac produers.
Remy Cointreau actually just bought Scotch premium single-malt whisky distiller Bruichladdich for about $90 million.
It may be all about stock, as Reuters reports, Larsen has secured serious inventories of aged eaux-de-vie – and that might be necessary for securing Rémy Martin’s output (perhaps for older qualities).
So let’s hope Rémy Cointreau will keep the brand of Larsen alive!
Read more about the brand of Larsen Cognac