Norwegian cognac house about to be bought? The beverage group Remy Cointreau that owns cognac player Rémy Martin is in  exclusive negotiation with the Larsen family to buy a majority stake in the cognac house Larsen. An interesting move as Rémy Martin growth has slighty slowed in a three-month period through September.

Larsen and Remy Cointreau

Larsen was founded in 1926 by Norwegian Jens Reidar Larsen, it’s one of the last independent family-owned cognac produers.

Remy Cointreau actually just bought Scotch premium single-malt whisky distiller Bruichladdich for about $90 million.

It may be all about stock, as Reuters reports, Larsen has secured serious inventories of aged eaux-de-vie – and that might be necessary for securing Rémy Martin’s output (perhaps for older qualities).

So let’s hope Rémy Cointreau will keep the brand of Larsen alive!

Read more about the brand of Larsen Cognac
Source: Reuters


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The Next Cognac Takeover? Rémy in Talks to Buy Majority Stake in Larsen Cognac

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Max is a spirits expert and speaker, into marketing, technology, startups, and business development. He’s also a farmer. He likes tools and machines, Game of Thrones, and Better Call Saul. Included in his Top 10 Cognacs are the Audry XO and Bache Gabrielsen 1973. Max founded Cognac Expert in 2010 at his family’s estate in Poullignac, in the Cognac region, France. Started as a blog, today Cognac Expert is the world’s largest website about all things Cognac, a blog, and a specialized online shop featuring 800+ different Cognac bottles.

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