Snoop Dogg promotes Cognac brand Landy: “Where style, swagger, and the good times collide.”

W.J. Deutsch Sprits LLC  announced yesterday that Landy Cognac launches a marketing campaign with famous Hip Hop star Snoop Dogg. Snoop has been representing the Cognac in the past, but apparently now the partnership will be taken to the next level. See the video where Snoop promotes Landy Desir in a cooking show, please see at bottom of the page.

Landy Cognac recently got 96 points from the Beverage Testing Institute for its XO, a “Double Gold Medal” for its VSOP at the 2009 San Francisco World Spirits Competition. For all San Fran Spirits results, see here.

Landy Cognacs start at $23 and go up to $400.

WJD manager Stephen Lewin commented on the partnership:

“The partnership between LANDY and Snoop Dogg creates the perfect platform to launch LANDY’S affordable luxury product.  Snoop Dogg epitomizes confidence, innovation and is known to be the life of the party, making him the ideal choice to partner with LANDY Cognac – a brand that mirrors these characteristics.

Snoop leads the hip, fashionable and smooth lifestyle that LANDY Cognac represents, and is sure to resonate with the strong urban following that LANDY is rapidly growing.”

Snoop with Snifter

The rapper is known all over the world. He already represented the Landy brand in the past, but now, as Ludacris, T.I. and company agressively try to get chunks of the US market – Landy has to make a move, too.

What will Snoop do to push the brand?

The rapper will appear at Landy events, promotions and after parties. Basically it will be comparable to Conjure Cognac communication activities of Birkedal Hartmann/ Braastad Tiffon. Landy Cognac is a brand of Cognac Ferrand, based in Charente, France.

Deutsch & Sons wine merchants

The US marketing managers have a target group in mind that is between 21 and 34 years, it’s highly urban and probably very close to HipHop and R&B music.

As Snoop “Dogg” often stresses the ‘dog’ in the man, and the Landy brand consists of an element showing a Greyhound – the partnership seems to make sense.

Snoop Dogg Landy Cognac

So Ludacris, Busta Rhymes, P. Diddy, T.I. and Snoop Dogg are now or were in the Cognac business. The question is: Where is Dr. Dre’s Cognac? There was an announcement about his Aftermath Cognac, months ago.. Drinks Americas wanted to introduce it to the US market.. but what happened to this plan?

Anyway.

Let’s have a look at Landy’s product line

(Tasting notes and review on Cognac from Landy Press release)

  • LANDY Cognac VS: the youngest, soft on the palate. It has golden, floral andorange aromas. Retail price for the 750ml bottle is $23
  • LANDY Cognac VSOP: Balanced. Amber, color, soft vanilla and candied fruit flavor.
    Retail price for the 750ml bottle is $30
  • LANDY Cognac XO: Hints of sandalwood, tobacco, leather and plum.
    Retail price for 750ml: $120
  • LANDY DESIR: Extra smooth, rich and complex from sweet vanilla to dark fruits.
    Retail price: $80
  • LANDY DECANTER: Blend of Cognac of Grand Champagne’s chalky soil. It’s a collection that consists of 24 different pieces: hand blown and crafted. Special Extra: The Chinese New Year Collection, designed by artist John Wilson.
    Retail price: $400

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Source: www.prweb.com

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Author

Max is a spirits expert and speaker, into marketing, technology, startups, and business development. He’s also a farmer. He likes tools and machines, Game of Thrones, and Better Call Saul. Included in his Top 10 Cognacs are the Audry XO and Bache Gabrielsen 1973.Max founded Cognac Expert in 2010 at his family’s estate in Poullignac, in the Cognac region, France. Started as a blog, today Cognac Expert is the world’s largest website about all things Cognac, a blog, and a specialized online shop featuring 800+ different Cognac bottles.

3 Comments

  1. cydonie b

    Wow, that’s a great photo. Next time have Snoop sitting down in a cigar lounge with some hotties posing w/ the cognac in his hand.

    Is this cognac available in liquor stores? I did not see this brand in my neighborhood liquor store.

  2. I love cognac! I would like to try Landy Desir, I saw it in a E-40 video. I can’t find any in my city. Send me some samples!

  3. Murphy de la Sucre

    I don’t know but as I was checking all over the Internet, Landy Desir is a HOT thing, “Sorry sold out”, “Not available”, “Out of stock” everywhere. Seems like you can only appreciate it in pictures but cannot have a real one in hand. Man almost like an actual HOT in real life.

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