Cognac Expert reported about the redesign of Laclie’s range, see the article here.

Now the Cognac house René Laclie Spirits is about to expand its network: Two new offices will be opened in 2010. The company is currently present in the US, Bogota and Helsinki – a new one opened in May in Shanghai and another one in Toronto.

Interesting. Canada seems to be more and more interesting for the cognac producers. Same, of course, for China. So the next location is Singapore in early 2011. Also, the spirits company signed a deal with Indian distributor Dionysus Beverages.

Someone is ambitious

While expanding its distribution network, Laclie also positioned their cognac bottles Léopold Raffin as premium high-end products. It’s clearly targeted at the international luxury market.

What the new product now needs is some awards, and on September 1oth we received this announcement:

The VSOP of René Laclie Léopold Raffin cognac received a Gold award at the International Beverage Exposition and Competition (IBEC) of Shenzhen, China.

China laclie
China laclie
The VSOP was named “Best of Show”, apparently the highest rated beverage of the whole competition. Not bad! This is where you need to start if you launch a new product. Just look at ABK6 for instance.

Source: Laclie and www.moodiereport.com

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Max is a spirits expert and speaker, into marketing, technology, startups, and business development. He’s also a farmer. He likes tools and machines, Game of Thrones, and Better Call Saul. Included in his Top 10 Cognacs are the Audry XO and Bache Gabrielsen 1973.Max founded Cognac Expert in 2010 at his family’s estate in Poullignac, in the Cognac region, France. Started as a blog, today Cognac Expert is the world’s largest website about all things Cognac, a blog, and a specialized online shop featuring 800+ different Cognac bottles.

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