Mac A Andrew’s Cognac Guide
Introduction - Cognac Guide: What you will read in the Article Series

Cognac is a brandy made from white wine. It is made only in the south-west of France in an area straddling two départements, Charente and Charente-Maritime, and a small part of Deux Sevres. Cognac differs from other brandies in that its production is classified as an Appellation d’ Origine ControIee and, as such, is subject to strictly enforced rules covering the vineyards, harvesting, distillation, ageing. and packaging.

Although these rules are set by a number of French organizations (from government ministries to quasi governmental bodies), their implementation is the responsibility of the BNIC (Bureau National Interprofessionel du Cognac) based in the town of Cognac. Over the past fifty years, reference books on various subjects have become increasingly popular. Twenty to twenty-five such books have been published about Cognac, same good, same average and some truly bad. With the onset of a new millennium, the Cognac industry is in dire straits and in need of recapturing its past glory, its market share, and of its way with this effort.

Why are we doing this? Chiefly, it’s the recognition that the Cognac industry, whole steeped in tradition, is able to adapt to new trends and technologies. It is also a global business and for it to continue to succeed, it needs up-to-date information, constantly available world-wide.

different age stages

We have divided the Guide into sections for easy reference:

The first part introduces, in alphabetical order, a number of Cognac producers, mostly independent, but also including some of the great Cognac houses, and recounts our visits to them, as well as giving you tasting notes and contact details.
In the next section there are several chapters explaining Cognac itself – what is, how it is made, and how to enjoy it.
Then we tell you a little about the region, including several suggested itineraries, which take in places of interest as well as Cognac producers along the way. Finally, we give you contact details for restaurants, Hotels, etc., in the area.

However, essentially, this Guide has been compiled in recognition of VS, ***, VSOP, Napoleon, Vieille Reserve, Hors d’ Age, XO, Extra, and the six crus (districts/growths) of Cognac:

Grande Champagne, Petite Champagne, Borderies, Fins Bois, Bons Bois and Bois Ordinaires, in short, Cognac. You will notice we have capitalized Cognac throughout and, although some might consider this a solecism, we have done so out of respect for the product and the people who make it.

This is an independent attempt to propel Cognac into the next millennium.’ Global recognition, availability, quality and good presentation will bring Cognac, its producers and the region to the forefront of the minds of consumers who enjoy products of
the highest caliber.

Please remember: the texts of this series are from 1999
> Stay tuned for new chapters of Mac A Andrew’s cognac guide! See all articles of the Mac A Andrews Cognac Guide series.

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Introduction - Cognac Guide: What you will read in the Article Series

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Max is a spirits expert and speaker, into marketing, technology, startups, and business development. He’s also a farmer. He likes tools and machines, Game of Thrones, and Better Call Saul. Included in his Top 10 Cognacs are the Audry XO and Bache Gabrielsen 1973.Max founded Cognac Expert in 2010 at his family’s estate in Poullignac, in the Cognac region, France. Started as a blog, today Cognac Expert is the world’s largest website about all things Cognac, a blog, and a specialized online shop featuring 800+ different Cognac bottles.


  1. Avatar

    A fantastic idea! It’s great that you can publish these texts here. I won’t miss one part.

  2. Avatar
    Ole Cigar

    Did you ever get to meet Mac Andrew?
    A good guy with a nice cognac cellar, passed away much too early.

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