Here are two nice videos about the Cognac Summit 2010, the event which was from 17th to 20th in January 2010, organised by the BNIC. This “Think Tank” event gathers bartenders and -owners from all over the world. Basically the mixologists “pimped up” existing cocktails and adapted them to modern consumer expectations, such as the Stinger, Collins, Alexander, Mojito, Side Car etc.

Look at the cocktail, revise and bring them to the future

If you are interested in cocktails, made with Cognac see, this article.

Cognac Summit 2010

In the following video you’ll recognize lots of Cognac brands, some cocktails and it’s a good introduction to the athmosphere of the Cognac event, where new Cognac cocktails are born.

In early 2010, mixologists (that’s how you call it today) from all over the world came to the town of Cognac, brought together in small brainstorm groups – trying to design THE new cocktail which uses Cognac.

Here is the official video made by Bruno Boucard(and below you find a second one)

And here is a video on how to make the cocktail “Alexander”, done by Peter Dorelli and Giussepe Ruo:

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International Cognac Summit 2010: The Cognac Cocktail Think Tank

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Max is a spirits expert and speaker, into marketing, technology, startups, and business development. He’s also a farmer. He likes tools and machines, Game of Thrones, and Better Call Saul. Included in his Top 10 Cognacs are the Audry XO and Bache Gabrielsen 1973. Max founded Cognac Expert in 2010 at his family’s estate in Poullignac, in the Cognac region, France. Started as a blog, today Cognac Expert is the world’s largest website about all things Cognac, a blog, and a specialized online shop featuring 800+ different Cognac bottles.

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