Hpnotiq & Cam’ron join forces for web commercial

It’s amazing to see how the relationship between Hip Hop and cognac has been established so firmly. Cognac producers of all sizes are putting their efforts into promoting this culture and music genre in a variety of different ways. We love how this continues to diversify the Cognac community worldwide.

Cognac, vodka and fruit liqueur “Hpnotiq” has joined forces with Hip-Hop artist Cam’ron to create a commercial for their product. It sees Cam’ron play the part of a game show host, as well as playing the part of a contestant too. Clever marketing, seeing that Cam’ron is such a hit with the brand’s primary audience: young women aged 21-35 in the US. They like to sip on a cool Hpnotiq as an alternative to martinis and cosmopolitans.

Hip Hop continues to take Center Stage in Cognac - with Cam'ron and SoulTronik

Recently, the Guardian published an excellent article titled Cognac’s journey from aristocratic tipple to hip-hop star. Read up on the sisterhood between Hip Hop and Cognac, and don’t miss Max’s interview with British Cognac legend Nicholas Faith, reciting rap lyrics in a British accent – hilarious!

Remy Martin‘s “Producer Series”

Another venture of a Cognac producer into the world of Hip Hop is hosted by Cognac giant Remy Martin. They have successfully been running their ‘Producer Series’ – inviting some of the hottest producers and trend setters of the day to share their stories of success. The competition has been three months in the running, and thousands of up and coming producers took part. Last Saturday saw the finals take place at Stage 48 in NYC.

Hip Hop continues to take Center Stage in Cognac - with Cam'ron and SoulTronik

Some names that took part include Salaam Remi, Mike Will Made-It, and AraabMuzik.

Hip Hop continues to take Center Stage in Cognac - with Cam'ron and SoulTronik

But it was SoulTronik who won over 19 other semi-finalists, taking home a package with studio time at Converse Rubber Tracks Studio and various other perks.

Hip Hop continues to take Center Stage in Cognac - with Cam'ron and SoulTronik

SoulTronik has been in the business for 12 years, and says he takes his influence from such names as !llmind, Bol-1da and DJ Premier.

Hip Hop continues to take Center Stage in Cognac - with Cam'ron and SoulTronik

The runner up was Swing America, and the other two finalists were Calvin Charles and Buda & Grandz.

 

Discover more about Remy Martin Cognac

 

Sources: rhymejunkie.com, allhiphop.com, theguardian.com

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Jacki has been with Cognac Expert from virtually the beginning. She's the senior editor of the blog, and has spent much of her life living in rural France. Today she's based back in the UK, where she splits her working life between writing for Cognac Expert and working as a Paramedic at a large regional hospital.

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