A new product, Hennessy X.X.O Hors d’Age, by Hennessy, is being launched at Singapore Changi Airport between August 1 and September 11. It is the international launch preview of this new Cognac and the only place to get your hands on it. So if you’re passing through, don’t miss your chance.

New: Hennessy X.X.O Launch

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A while back, we discovered a hidden trademark named Hennessy XXO. We published our speculations about Hennessy launching a new product, and were pretty close to the truth. Read our predictions here. Hennessy: Gotta cover up your traces a little better ; )

New: Hennessy X.X.O Launch

Hennessy X.X.O is a new iteration of the house’s flagship Cognac Hennessy X.O. What exactly this means, we don’t know yet. We’re not entirely sure what kind of blend the X.X.O is, but obviously, the direct translation “Extra Extra Old”, which would suggest that this blend is more mature than the XO. The bottle reads Hors d’Age, which supports this assumption.

New: Hennessy X.X.O Launch

Some quoted voices describe the Cognac made by Hennessy’s master blender “pertinent as ever”, “rich”, “expressive”, with “notes of bitter orange and freshly grated nutmeg, liquorice, peppermint leaf and delicate spices.”

Our guess was that the price for Hennessy X.X.O Hors d’Age would be around $300, but we cannot confirm this yet.

Terminal 1–Chiangi Airport, Singapore

Wines and spirits retailer DFS, says about the new Hennessy X.X.O Hors d’Age:

The new presentation is aimed at bringing Hennessy X.X.O to Life in Travel Retail by creating a captivating experience centered on the expertise of Hennessy and immersing passengers in a self-indulgence moment.

New: Hennessy X.X.O Launch

The Hennessy pop-up store can be found at Terminal 1. The duty free area at Singapore Airport features a unique and contemporary architectural presentation booth that introduces travelers to Hennessy X.X.O, telling the story of this Cognac’s origins dating back to 1870. Hennessy was founded in 1765.

Hennessy X.X.O will be available for purchase at Hong Kong Airport from September, and at other duty free shops around from October.

If you want be the first to know when Hennessy X.X.O is available, sign up here.


Source and image courtesy: trbusiness.com 

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Sophie is co-founder of Cognac Expert and lives in Charente, France. She is a passionate supporter of small and medium sized Cognac houses and artisanal producers. Her background is in contemporary art.


  1. Avatar

    1765 is when the House was founded. 1870 is when they created the 1st X.O.

  2. Avatar
    Max (Cognac-Expert.com)

    Thanks Marty! Totally right

  3. Avatar

    Pretty good… I’ve had shot sample of it in the Seoul Airport.

  4. Avatar

    I have a bottle that I purchased at the Beijing airport in China. Is this a ‘knockoff’?? Hope not. I paid close to $500.00 (U.S.) back in November.

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