“Each drop of Hennessy XO is an Odyssey.”

I personally love the film DRIVE by Nicolas Winding Refn – the electro-forward-beat score is fantastic. The car chasing scene, in the beginning, is fantastic. BRONSON is another film by Nicolas Winding Refn (with by-now-A-star Tom Hardy) I really like.

That’s why I was more than surprised when I saw that the same feature film director did a commercial for Hennessy. Good choice. Very visual. Here it is:

The Chapters of Hennessy XO

Nicolas Winding Refn reimagines a Cognac “how-to” guide for Hennessy in this new ‘Chapters’ campaign for the Cognac house’s classic drink. Scored by composer and Red Hot Chili Peppers collaborator Cliff Martinez.

So let’s keep in mind Hennessy is the number 1 top seller of all Cognacs, founded in 1765. In 2015 the house celebrated its 250 anniversary and also sold 72 million bottles of Cognac. While Martell is still the front runner in the XO category, Hennessy more or less dominates the rest of the world ( for VSOP VS and so on).

Here are some more moods of the shoot of Refn’s video.

You'll Love This Immersive Hennessy XO Ad by "Bronson" Director Nicolas Winding Refn You'll Love This Immersive Hennessy XO Ad by "Bronson" Director Nicolas Winding Refn You'll Love This Immersive Hennessy XO Ad by "Bronson" Director Nicolas Winding Refn You'll Love This Immersive Hennessy XO Ad by "Bronson" Director Nicolas Winding Refn You'll Love This Immersive Hennessy XO Ad by "Bronson" Director Nicolas Winding Refn You'll Love This Immersive Hennessy XO Ad by "Bronson" Director Nicolas Winding Refn

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Max founded Cognac Expert in 2009, and very much into Cognac and French Spirits tasting, blogging & commerce. His topics are marketing, technology, startups, and business development. He’s also an organic farmer for wheat, hay and vines. A big heart for machines and tractors. Starting as a blog, today Cognac Expert is the world’s largest platfrom about all things Cognac, a blog, and a specialized online shop featuring 1500+ different Cognac bottles.

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