“Each drop of Hennessy XO is an Odyssey.”

I personally love the film DRIVE by Nicolas Winding Refn – the electro-forward-beat score is fantastic. The car chasing scene, in the beginning, is fantastic. BRONSON is another film by Nicolas Winding Refn (with by-now-A-star Tom Hardy) I really like.

That’s why I was more than surprised when I saw that the same feature film director did a commercial for Hennessy. Good choice. Very visual. Here it is:

The Chapters of Hennessy XO

Nicolas Winding Refn reimagines a Cognac “how-to” guide for Hennessy in this new ‘Chapters’ campaign for the Cognac house‘s classic drink. Scored by composer and Red Hot Chili Peppers collaborator Cliff Martinez.

So let’s keep in mind Hennessy is the number 1 top seller of all Cognacs, founded in 1765. In 2015 the house celebrated its 250 anniversary and also sold 72 million bottles of Cognac. While Martell is still the front runner in the XO category, Hennessy more or less dominates the rest of the world ( for VSOP VS and so on).

Here are some more moods of the shoot of Refn’s video.

Get articles like these and more:
Subscribe to our mailing list

Get our Cognac Guide in form of an e-Book for free. Weekly updates about our stories, new products and deals.


Max is a spirits expert and speaker, into marketing, technology, startups, and business development. He’s also a farmer. He likes tools and machines, Game of Thrones, and Better Call Saul. Included in his Top 10 Cognacs are the Audry XO and Bache Gabrielsen 1973.Max founded Cognac Expert in 2010 at his family’s estate in Poullignac, in the Cognac region, France. Started as a blog, today Cognac Expert is the world’s largest website about all things Cognac, a blog, and a specialized online shop featuring 800+ different Cognac bottles.

Write A Comment