You’ll Love This Immersive Hennessy XO Ad by “Bronson” Director Nicolas Winding Refn

“Each drop of Hennessy XO is an Odyssey.”

I personally love the film DRIVE by Nicolas Winding Refn – the electro-forward-beat score is fantastic. The car chasing scene, in the beginning, is fantastic. BRONSON is another film by Nicolas Winding Refn (with by-now-A-star Tom Hardy) I really like.

That’s why I was more than surprised when I saw that the same feature film director did a commercial for Hennessy. Good choice. Very visual. Here it is:

The Chapters of Hennessy XO

Nicolas Winding Refn reimagines a Cognac “how-to” guide for Hennessy in this new ‘Chapters’ campaign for the Cognac house’s classic drink. Scored by composer and Red Hot Chili Peppers collaborator Cliff Martinez.

So let’s keep in mind Hennessy is the number 1 top seller of all Cognacs, founded in 1765. In 2015 the house celebrated its 250 anniversary and also sold 72 million bottles of Cognac. While Martell is still the front runner in the XO category, Hennessy more or less dominates the rest of the world ( for VSOP VS and so on).

Here are some more moods of the shoot of Refn’s video.

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