Hennessy is getting a new advertising agency, as Advertisting Age reports. Three agencies received briefings and pitch concepts, Berlin Cameron United does not paritcipate in the pitching procedure. We know that cognac is a lot about marketing especially for Hennessy, the leading cognac house.
Next month, in April, Hennessy will have a new advertising agency for the US. Ad Age was told by LVMH that there are three new creative agencies at this point, each of them preparing pitches and concepts for a US take on campaigning.
Hennessy will strengthen their advertising campaign, invest more in 2011. LVMH is looking for a new, fresh and innovative way.
The agency Berlin Cameron United was invited, but they declined to participate! Wow. Why would one do that? Anyway. The three agencies fighting for this big fish client are:
- Interpublic Group of Cos.’ McCann Erickson
- MDC Partners’ Kirshenbaum Bond Senecal & Partners
- and an agency team compiled by Havas (won’t be American Express Travel Agency we believe… just kidding)
The Media Agency of Hennessy is Havas’ MPG, and the public relation agency is Publicis Groupe’s MSL Group.Just for the record: In 2010, Hennessy spent about $9 million in the US, pushing their brands of Hennessy, Hennessy Black and Hennessy Paradis. The year before, in 2009, the media spend was at $4 million.
Hennessy is the biggest cognac seller in the world, with about 50 million bottles a year. In 2010 sales were up by 2.4% in 2010, to $57.4 million, according to SymphonyIRI. Rarrrr. Luxury isn’t dead.
Learn more about Hennessy’s brand and the different bottles, here.
Source: Advertisting Age